ON SELLING "Everyone in my company is cross-utilized. My salespeople operate and my operators sell. This way everyone gets to see events through to the end. We are always trying to find new business. Once you stop those sales calls, you stop the...
To see a bright future, one must have a clear vision of the past. To ensure that 600 top donors of Northwestern University could see the benefit of their continued financial support, Chicago-based G/M! Productions crea-ted a fund-raising event...
SUCH WAS THE case for a high-end wedding produced by Kathy G. Mezrano, owner of Kathy G. & Company, a catering firm in Birmingham, Alabama. The wedding, held at Birmingham's Pine Tree Country Club, for which Mezrano is the in-house caterer...
WHEN YOU SMELL popcorn and see cotton candy, you might fondly recall a carnival from your childhood days. Not so for Richard Magid, president and owner of Famous Firsts Ltd. in Pompano Beach, Florida. He recalls one of his most successful-albeit...
PRA Destination Management has brought an old concept-franchising-to a new business: destination management companies. San Diego-based PRA signed its first franchise agreement late last year. Today, the PRA system serves six markets in Southern...
WHEN YOU HEAR the phrase "backyard wedding," you typically think of a small, garden affair, held perhaps under a tent or canopy. When Therese Forton, owner of Buffalo, New York-based Events To A Tee was hired to produce a "simple backyard wedding...
If it weren't for an Eastern Air Lines strike 10 years ago, Kathy Blount, CMP, might still be a flight attendant instead of the founder of Meeting Dynamics Inc., a full-service meeting and special event planning company in Miami. During the strike...
A BAT MITZVAH signals a young woman's coming of age-but that doesn't mean she can't still act like a kid sometimes. Ronni Kahn Event Designs created a vibrant Candyland for a recent bat mitzvah in Sydney, Australia. The theme kicked off with the...
It seems to me that some of the most important events that happen throughout our lives are the unions we make. Unions of all types form the sort of person we are and, ultimately, the person we become...
MOVING UP Anna Ference has joined Bayard's, a restaurant and event venue in New York, as catering director. 1 Hanover Square, New York, NY 10004; 212/514-9454 t Aztec Tents & Events has hired Alex Kousmanoff as a sales representative. 540...