New technologies--such as virtual and augmented reality—and the continued role of social media are two of the major trends shaping special events this year and going forward. These insights appear in the 15th annual "50 Top Event Companies" article, featured in the latest issue of Special Events. Here are highlights:
For nearly 20 years, Special Events has tapped the biggest event rental companies in the business to see what is trending in inventory and the business as a whole. The full story will run in our Fall 2016 issue, but here are some quick takes:
Every year, the Advisory Board of Special Events points out 25 young event professionals—all under age 40—to throw the spotlight on their talents and insights. If you're looking for the future of the event industry, then look right here.
Luck, they say, is simply preparation meeting opportunity. And that's a fair description of the career of Matthias Kindler. His willingness to travel, work hard and challenge the status quo has evolved into an exciting event business.