As many of you will remember—and it's a painful memory—face-to-face events took a beating during the Great Recession. Travel was too expensive, staffing was too expensive—and besides, all communication was going virtual, wasn't it?
What a difference the years make. Today, face-to-face events are at the epicenter of major marketing campaigns, as the big event producers we profile in our annual "50 Top Event Companies" prove.
A Facebook post about a bridal client who initially turned down a "too expensive" vendor only to return at the last minute in desperation—and asking for the same lowball price the failed vendor promised—has launched a tidal wave of comments.
Why wait till the end of the year to forecast what the future will bring? Midyear is a fine time to take stock of where we are now and where we're headed.
If your work involves corporate events, you will find value in our 14th annual corporate event forecast, developed by Penton Research. You will see how budgets and workloads are shaping up for this year and next, including data stretching back 10 years. It all starts on page 11.