The 2016 Event Planner Forecast--a Special Events exclusive--shows that the majority of both in-house and independent event planners expect to produce more special events in 2016 than they did this year.
As many of you will remember—and it's a painful memory—face-to-face events took a beating during the Great Recession. Travel was too expensive, staffing was too expensive—and besides, all communication was going virtual, wasn't it?
What a difference the years make. Today, face-to-face events are at the epicenter of major marketing campaigns, as the big event producers we profile in our annual "50 Top Event Companies" prove.