Got to love that branding!

ISES Eventworld 2011 has provided such amazing affirmation for the power of special events to build brands and achieve business goals.

I sat in on sessions with leaders such as David Rich of George P. Johnson and Richard Foulkes of Imagination--both big-time companies with blockbuster clients.

I had to chuckle at another example of branding I saw at Eventworld yesterday.

To honor Atlanta's Terry Singleton, CSEP, who was sworn in yesterday as 2011-12 ISES international president, the Greater Atlanta chapter sat at the annual meeting in matching pink t-shirts printed with the slogan, "Got Terry? We do!"

A nice bit of branding that I won't forget!

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