Match.com--Live Goes Virtual Goes Live

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I just loved the recent news that Match.com—probably the most famous online dating site—is going offline.

Well, not completely offline. But after turning the dating world upside-down back in 1995 by putting the mating ritual onto the web, Match management is going old-school.

The company announced recently that it will add live events to its romance rodeo, all the better for clients to lock eyes, catch their breath and lose their hearts.

I wonder which relationships will last longer—those launched online or in real-time?

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