Most Recent Blog Posts

Michael Kaltenhauser
Nov 02, 2016

How East Can Go West--and Succeed: Three Branding Tips

Michael Kaltenhauser of digital marketing agency Astronaut, part of Pico Group, gives tips on how Chinese brands can succeed in the West....More
Kerry Lee Doehr
Nov 01, 2016

The Power of 'Strategic Narrative' for Your Business

In the special event business, perhaps more so than any other industry, we are sought after for our ability to sell the story. And this comes from....More
Oct 24, 2016

The Rise of South Asian Destination Weddings

Whether they’re saying "I do" in the Dominican Republic or they’re tying the knot in Puerto Vallarta, South Asian couples can now seek out venues....More
Rebecca Hochreiter
Oct 17, 2016

Going Green with Destination Weddings

Today’s couples are increasingly prioritizing their eco-footprint when it comes to their wedding planning--and with good reason! How can we make our....More
Fabrice Orlando of Cocoon Events Management Group
Oct 13, 2016

Keys to Managing Multi-Day Special Events

In many cultures, multi-day events are the norm--however, coordinating a three-day event is not quite the same as planning a one-night celebration....More
Jen Taylor
Oct 09, 2016

The Key to Pricing Your Work and Knowing Your Value

You’re great at what you do and there’s no question about it. Shouldn’t you be charging accordingly? Pricing your work based on....More
Kerry Lee Doehr
Oct 06, 2016

Event Industry Ethics: When Should Unused Fees be Refunded?

As a professional event planner and owner of one of Santa Barbara’s leading event planning companies, I have seen my share of ethics issues in....More
Oct 03, 2016

Top Tech Apps of 2016--Part III1

When you’re looking for the right tools for streamlining your company, it might require a bit of experimenting until you find the best fit....More
Jennifer Taylor
Sep 28, 2016

How to Tap Into Your Creativity for Special Events

Great creative people doesn’t focus on the creative rut; rather, they put their focus on getting out of it and finding their next dose of motivation....More
Kim Sayatovic
Sep 25, 2016

Finding a Balance Between Event Design with Planning1

We all know the two stages of putting together a successful event: the design and the planning. Each of these components is equally important to....More
Erinn Jones
Sep 22, 2016

CORT Rocks Music City with the #CORTExperience

Erinn Jones of CORT Event Furnishings gives an insider's tour of the #CORTExperience....More
Michael Julian
Sep 19, 2016

Are Your Events Safe? Safeguarding for a Successful and Secure Event1

A critical step in the event planning process is to evaluate and prepare for potential security incidents. Event coordinators are skilled in taking....More
Damon Holditch
Sep 15, 2016

As You Start Your Event Career: Letter to a Departing Employee2

Damon Holditch, founder of Marquee Event Group in Austin, Texas, shared this letter, which he just wrote to a departing employee who is going out on....More
Meghan Ely
Sep 11, 2016

PR Tools This PR Pro Can’t Live Without

When you’re balancing floor plans, color palettes, vendors and design schemes, it can be difficult to find time to incorporate public relations....More
Kevin Dennis of Fantasy Sound Services
Sep 07, 2016

The Latest Trends in Drapery and Chandeliers for Special Events

It’s hard to imagine a high-end event design with two of the most popular decor aspects: drapery and chandeliers. While each a beautiful piece in....More
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