Why are we giving you the gate?


Special Events editor Lisa Hurley discusses why the specialevents.com website is launching content gating

You may have noticed the little black "padlock" icons on some articles on specialevents.com. You can no longer read all the information on these "gated" articles without registering with us, which means sharing your email and a bit about yourself.

No, we are not doing this to drive you nuts.

Instead, we're trying to get a better understanding of who comes to our site and what content is important to our readers.

The Internet is great because it offers easy access to the world. The Internet is also awful because it provides easy access to the world.

Our site serves the special event professional—not the DIY consumer. To serve our readers and help them make valuable connections with vendor partners, we need to be on-target with our content.

Gating helps us do that. So please unlock that gate and come on in!

Discuss this Blog Entry 2

on Aug 30, 2013

I have designed and produced Special Events since 1985. With a theater and television backround, i entered the industry in its early years in the Boston Area. I have been fortunate enough to produce and design corporate and community events internationally and have recently stepped into the digital media world with many others as it evolves.
Following the recent recession,i found it interesting to watch the industry (thru the web)
evolve and adapt to the new world order that we all now are a part of.

This site has been invaluable in sharing insights into many aspects of the special events world. I appreciated your interest in knowing who we all are and look forward to your blogs.
Early in forming my company i was invited to receive an award at what i now believe was the first Special Event Awards in Dallas Texas. It was a memorable evening and i realized that night i needed to choose the route of development which could either include a lot of involvement in networking and industry development, or to make a further commitment to local and regional community service. As this appeared to be an industry that evolved from several others, I felt it would be a better path for me to concentrate on business growth and development and put my energies into more local philanthropic community service. As time has passed, i am happy to watch the young members grow and develop and look forward to the web site and Special Events Magazine to help me stay current on the industry as it progresses.
I fully understand 'the gate'
Its not a bad idea to know when to go and know when to fold 'em'.....and the beat goes on. Cheers to all who are reading this. Best,e

on Sep 2, 2013

Thank you for your comments--and with a background as rich as yours, you know what you are talking about! Best, Lisa Hurley

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