THE LAST WORD: FAMOUS FIRSTS' RICHARD MAGID

BACK IN 1969 when he started theming sales meetings as part of his presentation to liquor industry clients, event planning hadn't even been invented, Richard Magid says. “There was a lady doing a basket of candy and putting balloons on it — that was your special event person,” he recalls. Magid, then a manufacturer of limited-edition collector liqu...

GALAS: A BAT MITZVAH'S TESTAMENT TO TRADITION

Drawing inspiration from a biblically based best-seller, event planner Cindy Symans-Hassel created a memorable bat mitzvah with a meaningful message. The president of Tarzana, Calif.-based S&R Originals says the 280-guest event helped renew her faith in the emotional power — and design possibilities — of spiritual themes....

CAUSE FOR CELEBRATION

NOW, MORE THAN EVER, is the time to celebrate. That's the word from several of the special event industry's major associations. A post-Sept. 11 survey by the American Rental Association shows that 41 percent of party rental companies experienced growth in the second half of 2001, with the organization's CEO attributing the increase in business to wedding rentals. A January surv...

HIGH STYLE IS THE HALLMARK OF HIGH-END SOCIAL EVENTS TODAY

For weddings today, couples are paring down the guest list but beefing up the budget. "Small weddings are coming back strong," says Randie Pellegrini, president of bridal consultants Cordially Invited of Beverly Hills, Calif.

"People want four to six quality catered courses and fine wines. They compromise by ...

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