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CURRENT EVENTS: NEW EVENT FIRM TO SERVE ORANGE COUNTY, CALIF.

Southern California event planner Robb Thornsberry has launched Infinity Events, based in Irvine, Calif.

Thornsberry, who has a background in destination management and event production, said he created Infinity to serve the Orange County, Calif., area, which he calls “a major, major corporate marketplace,” but one that lacks full-service event production providers.

Employing a “concept to completion” approach, Thornsberry said, Infinity will work with clients to develop a marketing strategy for each event, then build on that foundation with destination planning, site selection, menus, decor, linen, lighting, set design, audiovisual, multimedia and other services.

Among Infinity's current projects is a brand campaign event for the Girl Scouts of America. “They are re-upping their image,” Thornsberry said. “They hired us to come in and design an event to accommodate their whole new look.” He described the event design as “very aggressive, very cutting edge,” and said highlights will include progressive music, lasers, karaoke and make-your-own music videos.




Infinity Events P.O. Box 18732, Irvine, CA 92623; 714/280-1140; www.infinityeventsinc.com

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Send your news items to Natasha Garber at fax: 310/317-0264, e-mail: [email protected].

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