Guest Room: AARP's CB Wismar Sees Both Sides Now

By Lisa Hurley

CB Wismar's resume is blue-chip all the way. After stints at some of the biggest names in the business Carlson Marketing, PGI he joined 40-million-member...

GEP DMC Survey Gives Peek into Year Ahead

GEP's annual DMC survey results are in...

Guest Room: GPJ's Robert Vallee on Experience Marketing

By Lisa Hurley

It's hard to picture one of the largest event marketing firms in the world as the family business, but for George P. Johnson CEO Robert G. Vallee Jr.,...

Holiday Party Outlook Grim; Are You Discounting?

Although yesterday's U.S. presidential election will calm some of the general uncertainty nagging at financial markets, the outlook for the corporate holiday party business remains bleak....

Help the Economy: Host That Holiday Party!

Have the party, ask guests to bring a small gift for the charity, then the law office matches the gift. Everyone keeps working and creates a positive impact to our economy...

Event Marketing Campaigns Wow the Crowds

The good news: You are promoting the opening of the $500 million floating casino, the largest in the Midwest. The bad news: It will open Aug. 8, the same...

Team Rover Adventures Offers Team-building

Philomat, Va.-based Team Rover Adventures challenges, motivates and connects co-workers through a series of executive retreat programs in an informal,...

Galas: Bash Style Events Creates Eco-friendly Bash

By Natasha Garber

It was the perfect plan: launch one hot, new site at another. The client, online eco-lifestyle magazine EcoStiletto, booked Ecco Hollywood an as-yet-to-open...

Confetti: Vok Dams Creates Racy Launch for Lamborghini

Elizabeth Arnold

There is luxury, then there is unique luxury. That's the distinction that Wuppertal, Germany-based Vok Dams Group sought to create for premium car-maker...

Holiday Parties Scale Back, Challenger Says

Prominent outplacement firm Challenger, Gray & Christmas said today that its annual survey of human resource directors shows that 77 percent of companies interviewed plan to host holiday parties for employees this year, down from 90 percent in 2007....