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The Art of the Lounge: Corporate Lounges at FestivalsCorporate-branded lounges must be created with care, so they make a splash without drowning in commercialism... |
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Editor's Page: Event Experts Face Busy SchedulesBusiness is picking up for many event professionals in 2011 and 2012--here is the good news.... |
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10th Annual Special Events' Corporate Event Marketplace StudyFair-weather forecast: The brightening outlook for the corporate special event market continues, with 86 percent of respondents saying they will produce... |
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The Art of the Lounge: Corporate Hospitality at Arts FestivalsMany festivals—particularly cultural events such as arts and music festivals—got their start as counterculture events. Brands that push too hard risk alienating the very audience they want to win over.... |
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Corporate Events: The How and Why of ROIAccording to the latest corporate event marketplace survey from Special Events, just under half of event professionals say they attempt to measure the ROI—or return on investment—of their special events. But which tool they use—and why—varies from pro to pro.... |
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ROI Metrics: Analyzing the Top 10 Event Measurement ToolsJim Cavanaugh, founder of new live events and meetings agency Proscenium, evaluates the merits and shortcomings of the top 10 event measurement tools.... |
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Corporate Event Forecast Brighter for 2012, Special Events Survey SaysThe market for corporate special events is showing a healthy rebound, with 44 percent of respondents predicting they will produce more corporate events in 2012 than they will this year.... |
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How iPads are Changing Special Events--Part IINot only are iPads changing how event professionals work, they are also changing special events themselves.... |
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Event Pros Grab Tablets for their iPad FeverSpecial event professionals have iPad fever, and the only cure is a tablet—a tablet computer, that is.... |
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Divine Decor: Getting More Look For Less MoneyFaced with tight budgets, tough rooms and tricky design challenges, smart event experts solve big decor problems without breaking the bank.... |
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