Special Events

Hybrid Special Events: Case Studies and Secrets of Success

By Lisa Hurley

As hybrid special events grab headlines, here are snapshots of succcess stories....

Hybrid Special Events--So 'Now' or Not Yet?

By Lisa Hurley

A whopping 70 percent of respondents to the latest online poll from Special Events say they either stage hybrid events now or are considering doing so....

On Trend: Brilliant Branding--Event Designers Share Secrets of Best Branding

By Lisa Hurley

It takes a deft hand to handle a brand--here's how the pros do it....

Confetti: Elias Events Puts Three Events in One

Susan Cuadrado

When it came to producing a three-day global sales conference for Delta Airlines, the objectives of Houston-based event planner Deborah Elias, CSEP, CMP,...

Experts Share Tips for Effective Special Event Branding

By Lisa Hurley

It takes a deft hand to handle a brand at corporate events....

It's a Gift: Great Corporate Gift Ideas

Looking for stylish, memorable corporate gifts? We've done the shopping for you!...

The Art of the Lounge: Corporate Lounges at Festivals

Corporate-branded lounges must be created with care, so they make a splash without drowning in commercialism...

10th Annual Special Events' Corporate Event Marketplace Study

Edited by Lisa Hurley

Fair-weather forecast: The brightening outlook for the corporate special event market continues, with 86 percent of respondents saying they will produce...

Editor's Page: Event Experts Face Busy Schedules

Business is picking up for many event professionals in 2011 and 2012--here is the good news....

The Art of the Lounge: Corporate Hospitality at Arts Festivals

By Lisa Hurley

Many festivals—particularly cultural events such as arts and music festivals—got their start as counterculture events. Brands that push too hard risk alienating the very audience they want to win over....