Special Events

Global Events Acquires New York-based Paint the Town Red

International event producer Global Events announced Thursday that it has acquired New York-based event marketing company Paint the Town Red....

Events from Pitch to Production

BY CHRISTINE LANDRY

How does an event start out in one place and end up in another? Slashed budgets, venue availability and revised goals can all be culprits. Here, four...

Guest Room: Claudette Bouton is One Singular Sensation

By Christine Landry

If Claudette Bouton wrote a roundup of her career, it would include everything from a car saleswoman to a gas rodeo organizer. These days, the corporate...

It's a Corporate Event--And Bring the Kids

By Elizabeth Arnold

It used to be that the sole family-friendly corporate event was the company picnic. But not anymore. Now, corporations host a wide range of events that...

Guests Shop, Talk at Saks Fifth Avenue Events

By Elizabeth Arnold

Busy New Yorkers have mastered the art of multitasking, and Saks Fifth Avenue's flagship store has brought this concept to special events with its Corporate...

Confetti: Newspaper Redesign Relaunch Takes the Runway

Christine Landry

While a newspaper's redesign may be newsworthy, few would consider it the stuff that fashion shows are made of. President and CEO Carolyn Luscombe, CSEP,...

Galas: Two Parties in Two Nights from Elite

Natasha Garber

One difficult venue, two consecutive nights, a thousand-plus tough-to-please guests. What's a production company to do? In the case of Laguna Niguel,...

Super Bowl Creates Party Potential

Natasha Garber

The Super Bowl is, without question, the biggest pro football event of the year. But for countless event professionals and their savvy clients, the big...

Making the Perfect Pitch

By Christine Landry

Before Troy, Mich.-based Optics produced the January 2006 Super Bowl XL opening ceremony in Detroit, the Optics team had to pitch it. Steven P. Simmons,...