Special Events Magazine - Corporate Events

CHANGING GEARS, CHANGING MINDS: SPECIAL EVENTS HELP AUTOMAKERS FINE-TUNE THEIR IMAGE

BY LISA HURLEY

WHEN BUYING A car, customers buy far more than four wheels they also buy an image. And when shifting markets demand a shift in that image, special events...

SOX TALK: UPDATE ON SARBANES-OXLEY'S AFFECT ON EVENT PLANNERS

BY REGINA BARABAN

IN-HOUSE MEETING planners be warned: If your internal auditing department hasn't yet taken an interest in your meeting spend documentation, it's only...

THE LAST WORD: SHARON MARSH ON THE PLUSSES OF PROCUREMENT

BY NATASHA GARBER

She may not have intended a career in meetings management, but that hasn't stopped Sharon Marsh, CMP, CMM, from making successful meetings her mission....

EVENT MARKETERS TAKE A WORLD VIEW

BY NATASHA GARBER

In the arena of event marketing, placing clients ahead of their competition is a key challenge. Defining brands, promoting products and generating buzz...

MOVING VENUE MANAGMENT PUTS EUROSTAR EVENT ON THE RIGHT TRACK

BY LISA HURLEY

For London-based Moving Venue Management, it was a project that could have been derailed at any time. MVM was hired by London and Continental Railways...

GALAS: MM INC. CREATES A MANLY MOOD

BY NATASHA GARBER

"Moonlight and Magnolias": It was a wedding theme the Flint Hill team had executed many times before at the lushly landscaped antebellum home-one of three event properties owned by Norcross, Ga.-based MMInc. Properties. What the team had never done, however...