Special Events

CONFETTI: FOURTH OF JULY EVENT SETS OFF FIREWORKS

Alexandra Gudmundsson

CELEBRITY-driven, elegant events abound in New York and Los Angeles. To celebrate the Fourth of July in the heartland, Synergy Productions managing partner...

GUEST ROOM: GPJ'S CAROL KRUGMAN ON EVENT WORLDLY EXPERIENCE

BY ALEXANDRA GUDMUNDSSON

CAROL Krugman, CMP, brings insights from her 25-year career to her new position as director of client services for event marketing powerhouse the George...

Interactive exhibits are irresistible

The dazzle of high-tech? Or the warmth of high-touch? When it comes to making show spectators bond with a brand, both strategies succeed. In our August cover story, Special Events Magazine looks at five case studies that show intriguing approaches to exhibit interactivity....

CONFETTI: RUSSELL HARRIS CREATES TV LAND

Alexandra Gudmundsson

A DRAMA-filled challenge for Russell Harris Event Group: produce an event involving three venues for an international audience who had seen it all before....

EDITOR'S PAGE: LISA HURLEY ON THE FORECAST FOR THE CORPORATE EVENT MARKET IN 2007

MY years at Special Events Magazine have taught me that the social event market is practically bulletproof. The stock market can soar or swoon, yet proud...

CONFETTI: KOHLER AND LIMELIGHT CATERING GIVE THE MEDIA A MASSAGE

Alexandra Gudmundsson

TO up the ante for interaction at its newly opened retail store in Chicago on the eve of a major kitchen and bath fixture exhibition, fixture manufacturer...

CONFETTI: LIGHTS, CAMERA, ACTION!

Go on location for your next corporate team-building exercise. Los Angeles-based Feet First Entertainment uses its position in the heart of the film industry...

GUEST ROOM: AMCI'S TOM BURKE ON AUTO EVENTS IN OVERDRIVE

BY LISA HURLEY

FROM a one-man automotive consulting business launched in Detroit in 1981, AMCI Automotive Marketing Consultants Inc. has grown into a $60 million-a-year...

THE CHINA CONNECTION

BY LISA HURLEY

WITH a population of 1.3 billion, the fastest growing economy in the world and its role as the host of the 2008 Summer Olympics, the People's Republic...