Special Events

THE REINVENTED EVENT

BY LISA HURLEY

TIME FOR A CHANGE Hotel giant Starwood has been undergoing some giant changes in its corporate structure, and wanted a theme of change at its Global Conference,...

Time pays Tribute to top 100

Cocktails and dinner with South Korean pop star Rain, stand-up comic Dane Cook, primetime news anchor-to-be Katie Couric and Wikipedia.org creator Jimmy Wales--not a fantasy dinner party, but a snippet of the guest list for the "Time 100" party, hosted by Time Magazine to pay tribute to 100 people who are transforming the world. The event, produced by New York-based EventQuest on May 8 at Jazz at Lincoln Center in New York, drew 400 guests, including VIPs incredible in their varied achievements. ...

Audi uses 'acupuncture' approach in product launch

Car-maker Audi took to the streets in style with its "Streets of Tomorrow" launch for its newest model Q7 SUV. The event drew more than 1,500 guests to the Pacific Design Center in Los Angeles over the weekend....

CONFETTI: TIGER BEER EVENT GIVES LOCAL FLAVOR

Kelly Wardle

BUILDING brand awareness is key to any successful event marketing campaign. So when Tiger Beer USA wanted to showcase its product to the central Florida...

EAT TO THE BEAT GOES ALONG FOR THE RIDE ON THE AMGEN BIKE TOUR

BY LISA HURLEY

WINNING an elite bicycle race takes stamina, strategy and skill. The same can be said for managing a touring catering operation. British caterer Eat to...

EURO EVENTS CAR LAUNCH USES RIVERSIDE DRIVE

BY LISA HURLEY

LUXURY-car dealers are hard to impress. Their stock in trade is high-performance cars, they are regular guests at high-octane parties. But when was the...

TRENDS IN PROCUREMENT: THE PRICING IS RIGHT

BY KELLY WARDLE

AT the Industry Pricing Summit at The Special Event 2006, held nJan. 9-13 in Dallas, event pros discussed the methods they use to price their services...

GALAS: XV CREATES 'ONE' FOR THE RECORD BOOKS

BY NATASHA GARBER

DESIGNING and constructing a venue to hold 5,300 corporate event attendees on scant notice would have been challenge enough for the team at Calgary, Alberta-based...

CONFETTI: VEUVE CLICQUOT PARTY OFFERS TINY BUBBLES

Kelly Wardle

WHEN people think of champagne, the beverage's bubbles come to mind. So it's no surprise that Miami-based Touch Catering played up the fizz factor at...

Tiffany party glitters in Beverly Hills

When high-style architect meets high-end jeweler, it's a great excuse for a celebration. And that's just what Tiffany & Co. did on Sunday night, taking over a section of Rodeo Drive in Beverly Hills in front of its store to launch its Gehry Collection, designed by famed Frank Gehry, architect of L.A.'s Disney Hall and the Guggenheim Bilbao, Spain....