GALAS: EXTRAORDINARY EVENTS BUILDS HONG KONG'S BRAND
For the Hong Kong Travel Bureau's re-branding launch, it wasn't just the meaning of the message — that today's Hong Kong is a dynamic fusion of old and new, East and West — but the volume of the voice ...
...THE LAST WORD: CHRIS JANESE OF TBA ENTERTAINMENT
WHILE MOST SEGMENTS of the event industry have reported market shifts since the first signs of a global economic slide, Chris Janese says the past three years have had a particularly ...
...Imagination snags show design for 3 FoMoCo brands
London-based event design and communication firm Imagination announced today that it has been named the global design agency for all exhibition design...
THE LAST WORD: MICHELE REDROW OF CARSON GROUP
Michele Redrow may have left the business of shopping center marketing to settle down to marriage and motherhood in the early '90s. But the switch to a stay-at-home life didn't last long. From the time she made the decision to leave her in-house job ...
...CORPORATE EVENTS ARE SPENDING SMART
AFTER A STEADY stream of bad news — a floundering stock market, war worries, financial scandals, the specter of SARS — it's no wonder that corporate event professionals aren't in the mood to party.
As a Special Events Magazine survey taken early last month shows, in-house corporate event pros are far more likely than the event industry as a whole to see a continued downturn in events this year....
GUEST ROOM WITH PGI'S C.B. WISMAR
A CHANGING WORLD demands changes in corporate events. Here, the executive vice president/development for powerhouse event and communications agency PGI outlines the new event essentials.
...GLOBAL TRENDS IN EVENT MARKETING
The dynamic balance between individual market demands and global economic forces presents constant challenges to event marketers...
GALAS: HIP TO SHORE
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THE EVENT: A high-profile celebrity bash for client Reebok in conjunction with the 2002 American Black Film Festival in Miami. The setting: the ultra-chic Shore Club hotel in balmy South Beach. The big question: “How to brand, but without hitting guests over the head,” says ...
CONFETTI: AUTO FOCUS
How do you turn heads at an 860,000-square-foot trade show? By turning to one of the world's top special event firms to turn your exhibit stand into an event in itself. That's what Volkswagen Group did for the 2002 North American International Auto Show in Detroit. The result is an exhibit ...
...GALAS: LANCOME DOES THE BIG SWITCH
With New York-based client Lancôme Paris calling for an awards gala of exceptional dazzle in spite of a tightened budget, Kevin Verronneau gathered his colleagues to take up the task. The five-member staff of New York-based Event Designs New York came up with ...
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