Special Events

GUEST ROOM: CATHI CULBERTSON ON THAT FORBES FINESSE

BY LISA HURLEY

SHE came to New York looking for an acting career, but she is now a star of special events. As director of protocol and corporate entertainment for financial...

THE LAST WORD: RICHARD FOULKES TAKES THE ROAD LESS TRAVELED

BY NATASHA GARBER

HE may have stuck with one company for longer than most, but that doesn't mean Richard Foulkes has had just one career. Far from it, says the director...

GUEST ROOM: C.B. WISMAR ... AND FOR HIS NEXT EVENT

BY LISA HURLEY

AN architect of event experiences, including a 15-year stint at PGI Inc., C.B. Wismar made headlines in December with the news that he joined Minneapolis-based...

CONFETTI: IMAGINATION CREATES ONE ENCHANTED EVENING

Kelly Wardle

HOGWARTS School of Witchcraft and Wizardry may be set in a remote Scottish village, but for the DVD and video launch of Harry Potter and the Prisoner...

FOX CAR LAUNCH SHOWS CREATIVE LICENSE

BY LISA HURLEY

IMAGINE an automotive marketing event literally created by its target market. Imagine a product launch going far beyond the usual outreach to industry...

Martha's DVD library launch

Domestic diva Martha Stewart launched her DVD series, developed by Warner Home Video, with a pretty party at the Celeste Bartos Forum within the New York Public Library....

CONFETTI: GAME-SHOW EVENT ENSURES AUDIENCE PARTICIPATION

Kelly Wardle

The Grammys, the Emmys, the Oscars: Three-hour-plus awards shows have become the norm, not to mention a running joke among hosts. But when Monroe, La.-based...

EventQuest helps guests 'experience Samsung'

Telling the audience about the brand is one thing, having them experience it is another. New York-based EventQuest created a stirring brand experience last month for electronics manufacturer Samsung....

GALAS: SURF'S UP AT CORPORATE EVENT

BY NATASHA GARBER

REPEAT events pose challenges for any producer. In the area of incentives, the pressure's that much more intense. Intended to show corporate employees...

GUEST ROOM: JEFF KLINE ON TBA GOING GLOBAL

BY LISA HURLEY

WOODLAND HILLS, Calif.-based TBA Global Events grabbed the spotlight last month when it announced its acquisition of event powerhouse PGI, a move that...