Special Events

GUEST ROOM: JEFF KLINE ON TBA GOING GLOBAL

BY LISA HURLEY

WOODLAND HILLS, Calif.-based TBA Global Events grabbed the spotlight last month when it announced its acquisition of event powerhouse PGI, a move that...

CONFETTI: EVENT PUTS MESSAGE IN A BOTTLE FOR COORS BEER

Kelly Wardle

THE inside of a beer bottle may seem like a strange setting for a party but not one for 3,000 attendees of the 2005 Coors Distributors Convention in March....

THE LAST WORD: PETER CWALINO, CSEP, ON REACHING NEW HEIGHTS

BY NATASHA GARBER

PETER Cwalino has come a long way from his days working room service at The Breakers in Palm Beach, Fla. Yes, the University of Nevada, Las Vegas-educated,...

EVENTS AT TRADE SHOWS FLOOR ATTENDEES

BY LISA HURLEY

BIG expositions mean big crowds, and big opportunities to showcase a brand. The challenge is making the connection to the consumer in the face of competing...

GUEST ROOM: SITE'S BILL BOYD WITH INCENTIVE INSIGHTS

THANKS TO ITS international membership, the Chicago-based Society of Incentive & Travel Executives brings a unique world view to the incentive industry....

THE LAST WORD: WANDA WYNN OF INVESCO

BY NATASHA GARBER

THOUGH SHE'S BEEN with global money management firm Invesco for 18 years, Wanda Wynn says she still considers herself an event industry Maybe that's because...

CORPORATE EVENTS CREATE A MOVING EXPERIENCE

BY LISA HURLEY

MAKING THE LEAP Little kids are big fans of LeapFrog, the line of educational computer games. But to make the leap to the more grown-up teen and 'tween...

TOP TRENDS IN INCENTIVE TRAVEL

BY SUSAN HATCH

THE PROFILE OF the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward...

Watch launch runs like clockwork

A party celebrating precision—L.A.’s car-crazy celebs were treated to such an event thanks to New York-based EventQuest on Thursday night. Some...

Go, Johnnie, go: Johnnie Walker Black brand branches out

High-end whiskey brand Johnnie Walker Black Label reached out from its traditional base of preppy aristos to hip amigos with a “Fusion” party in L.A. last week...