Special Events

FOX CAR LAUNCH SHOWS CREATIVE LICENSE

BY LISA HURLEY

IMAGINE an automotive marketing event literally created by its target market. Imagine a product launch going far beyond the usual outreach to industry...

Martha's DVD library launch

Domestic diva Martha Stewart launched her DVD series, developed by Warner Home Video, with a pretty party at the Celeste Bartos Forum within the New York Public Library....

CONFETTI: GAME-SHOW EVENT ENSURES AUDIENCE PARTICIPATION

Kelly Wardle

The Grammys, the Emmys, the Oscars: Three-hour-plus awards shows have become the norm, not to mention a running joke among hosts. But when Monroe, La.-based...

EventQuest helps guests 'experience Samsung'

Telling the audience about the brand is one thing, having them experience it is another. New York-based EventQuest created a stirring brand experience last month for electronics manufacturer Samsung....

GALAS: SURF'S UP AT CORPORATE EVENT

BY NATASHA GARBER

REPEAT events pose challenges for any producer. In the area of incentives, the pressure's that much more intense. Intended to show corporate employees...

GUEST ROOM: JEFF KLINE ON TBA GOING GLOBAL

BY LISA HURLEY

WOODLAND HILLS, Calif.-based TBA Global Events grabbed the spotlight last month when it announced its acquisition of event powerhouse PGI, a move that...

CONFETTI: EVENT PUTS MESSAGE IN A BOTTLE FOR COORS BEER

Kelly Wardle

THE inside of a beer bottle may seem like a strange setting for a party but not one for 3,000 attendees of the 2005 Coors Distributors Convention in March....

THE LAST WORD: PETER CWALINO, CSEP, ON REACHING NEW HEIGHTS

BY NATASHA GARBER

PETER Cwalino has come a long way from his days working room service at The Breakers in Palm Beach, Fla. Yes, the University of Nevada, Las Vegas-educated,...

EVENTS AT TRADE SHOWS FLOOR ATTENDEES

BY LISA HURLEY

BIG expositions mean big crowds, and big opportunities to showcase a brand. The challenge is making the connection to the consumer in the face of competing...

GUEST ROOM: SITE'S BILL BOYD WITH INCENTIVE INSIGHTS

THANKS TO ITS international membership, the Chicago-based Society of Incentive & Travel Executives brings a unique world view to the incentive industry....