Special Events

TOP TRENDS IN INCENTIVE TRAVEL

BY SUSAN HATCH

THE PROFILE OF the typical incentive program goes something like this: A 12-month campaign, designed to increase sales across the board, has as its reward...

Watch launch runs like clockwork

A party celebrating precision—L.A.’s car-crazy celebs were treated to such an event thanks to New York-based EventQuest on Thursday night. Some...

Go, Johnnie, go: Johnnie Walker Black brand branches out

High-end whiskey brand Johnnie Walker Black Label reached out from its traditional base of preppy aristos to hip amigos with a “Fusion” party in L.A. last week...

CHANGING GEARS, CHANGING MINDS: SPECIAL EVENTS HELP AUTOMAKERS FINE-TUNE THEIR IMAGE

BY LISA HURLEY

WHEN BUYING A car, customers buy far more than four wheels they also buy an image. And when shifting markets demand a shift in that image, special events...

SOX TALK: UPDATE ON SARBANES-OXLEY'S AFFECT ON EVENT PLANNERS

BY REGINA BARABAN

IN-HOUSE MEETING planners be warned: If your internal auditing department hasn't yet taken an interest in your meeting spend documentation, it's only...

THE LAST WORD: SHARON MARSH ON THE PLUSSES OF PROCUREMENT

BY NATASHA GARBER

She may not have intended a career in meetings management, but that hasn't stopped Sharon Marsh, CMP, CMM, from making successful meetings her mission....

EVENT MARKETERS TAKE A WORLD VIEW

BY NATASHA GARBER

In the arena of event marketing, placing clients ahead of their competition is a key challenge. Defining brands, promoting products and generating buzz...

MOVING VENUE MANAGMENT PUTS EUROSTAR EVENT ON THE RIGHT TRACK

BY LISA HURLEY

For London-based Moving Venue Management, it was a project that could have been derailed at any time. MVM was hired by London and Continental Railways...

GALAS: MM INC. CREATES A MANLY MOOD

BY NATASHA GARBER

"Moonlight and Magnolias": It was a wedding theme the Flint Hill team had executed many times before at the lushly landscaped antebellum home-one of three event properties owned by Norcross, Ga.-based MMInc. Properties. What the team had never done, however...

GUEST ROOM: BILL MORTON'S GREAT EXPECTATIONS

BY LISA HURLEY

An interview with Bill Morton on thinking big From its founding in 1939 by Jack Morton as an entertainment production firm, the company that is now experiential...