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The Last Word: Edward Gala of Xerox Stays in the LoopEdward Gala may have spent the entire 13 years of his corporate career at Xerox Corp., but that doesn't mean he has always served the same firm. With... |
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Galas: Zed Ink Wins with a Game LaunchBuzz. It's what every marketing event pro craves and what every marketing event does its very best to generate. Double that for a beta launch preview... |
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Media Events Make Press TimeMembers of the media see plenty of new products debut. It takes a new take on press previews to awe an audience that's been there and done that before.... |
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Showstoppers: Booths That Stop Show-Goers In Their TracksThe Mercedes-Benz exhibit at the North American International Auto Show, held in Detroit in January, got a chilly reception. And that's just what the... |
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JUDY ALLEN ON WINNING AT THE CORPORATE EVENT GAMEMany companies jump into holding business functions without considering what their competition has done, is doing and will be doing, and the caliber the... |
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TBA's Lee Rubenstein makes a direct connection with customersLee Rubenstein is moving fast. Named president and chief operating officer of Los Angeles-based TBA Global in January, the communications pro is on the... |
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RFPs: INSIDER INSIGHTSThey are costly, time-consuming and easily pirated. Requests for Proposal are a controversial topic among independent planners, as reported in our last... |
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KAREN HANSEN ON WORKING MAGIC WITH CORPORATE FAMILY EVENTSYou have been summoned from Mount Olympus by Zeus himself to embark on a heroic quest. So reads the first line of an invitation addressed to 11-year-old... |
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RFPS: REALLY FEELING PRESSUREFor one event design and production company, the total came to $12,500. For another, it was nearly $15,000. Was this profit from event services they provided... |
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YOUNG WORKERS ARE HIRED, WIRED & READY TO PARTYCorporate events can bring to mind yawn-inducing programs requiring hours of sitting. But these events have evolved, just like the multitasking cell phones... |
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