Special Events

GALAS: HIP TO SHORE

BY NATASHA GARBER

THE EVENT: A high-profile celebrity bash for client Reebok in conjunction with the 2002 American Black Film Festival in Miami. The setting: the ultra-chic Shore Club hotel in balmy South Beach. The big question: “How to brand, but without hitting guests over the head,” says ...

CONFETTI: AUTO FOCUS

How do you turn heads at an 860,000-square-foot trade show? By turning to one of the world's top special event firms to turn your exhibit stand into an event in itself. That's what Volkswagen Group did for the 2002 North American International Auto Show in Detroit. The result is an exhibit ...

GALAS: LANCOME DOES THE BIG SWITCH

By Natasha Garber

With New York-based client Lancôme Paris calling for an awards gala of exceptional dazzle in spite of a tightened budget, Kevin Verronneau gathered his colleagues to take up the task. The five-member staff of New York-based Event Designs New York came up with ...

GALAS: TIME AND AGAIN

By Natasha Garber

The second time was a charm for a $130,000 incentive event produced for a major pharmaceutical industry client by DMC Pacific Agenda, San Francisco. Originally scheduled for Sept. 15, 2001, the event was rescheduled for June in the aftermath of 9/11.

The Last Word: Connie Valvano Has the Last Word

Keri O'Brien

As vice president of special events for Fox Family Worldwide advertising sales, Connie Valvano believes in the power of the Power Rangers and Angela Anaconda-all...

Corporate Events Mean Business

Lisa Hurley

Their budgets aren't shrinking. The corporate brass is behind them.Even so, the professionals charged with creating corporate special events feel pressure...