Special Events

GALAS: EVENTQUEST SERVES AS CELEBRITY STYLIST DURING FASHION WEEK

BY NATASHA GARBER

THERE'S nothing like New York's annual Fashion Week to get the blood of style mavens pumping. And there's nothing like Fashion Rocks to kick off the city's...

EVENT MARKETING CAMPAIGNS ARE HITTING THE STREET

BY LISA HURLEY

EIGHTY-one percent of businesses can't be wrong. That's how many companies are turning to event marketing to make a meaningful impact, according to the...

Imagination Creates a Big Stage for a Big Event

WHEN you make a big announcement, you need a big stage. Imagination USA provided just such a setting for client Ford Motor Co. at Ford's new-model introduction...

BEACH TENTING IS A SHORE THING

BY ALEXANDRA GUDMUNDSSON

HOW to create an event space in a very public place? Try tents. Or as self-described sales goddess Suzanne Warner of Surrey, British Columbia-based tent-maker...

SPECIAL EVENTS CELEBRATES 25 YEARS WITH GEORGIA CLARK

BY LISA HURLEY

As we begin our 25th year publishing Special Events Magazine, every month we salute event professionals who have reached career milestones. CPG Communications...

EDITOR'S PAGE: FROM THE HEART

Lisa Hurley Editor

As this issue goes to press, we are in Gala Award madness. Our offices are overflowing with entries ranging from corporate product launches to bar mitzvahs...

CONFETTI: FOURTH OF JULY EVENT SETS OFF FIREWORKS

Alexandra Gudmundsson

CELEBRITY-driven, elegant events abound in New York and Los Angeles. To celebrate the Fourth of July in the heartland, Synergy Productions managing partner...

GUEST ROOM: GPJ'S CAROL KRUGMAN ON EVENT WORLDLY EXPERIENCE

BY ALEXANDRA GUDMUNDSSON

CAROL Krugman, CMP, brings insights from her 25-year career to her new position as director of client services for event marketing powerhouse the George...

Interactive exhibits are irresistible

The dazzle of high-tech? Or the warmth of high-touch? When it comes to making show spectators bond with a brand, both strategies succeed. In our August cover story, Special Events Magazine looks at five case studies that show intriguing approaches to exhibit interactivity....