India's Eye-Opening Event Industry

By Andrea Michaels

August 2008 I was asked to keynote for a new association of event and entertainment planners in India, an organization called EEMA. It was new and bold,...

Event Pros Weigh In on Financial Crisis

Businesspeople are holding their breath this week as the U.S. Congress wrangles over the astonishing $700 billion bailout proposed by the Bush Administration to save the sinking financial sector....

Politicos Pause But Parties Don't at GOP Convention

The threat of Hurricane Gustav on the Gulf Coast put the damper on appearances by some politicians at the Republican National Convention, but the party pace continues unabated....

TBA Global Announces New "Connective Learning" Platform

Los Angeles-based TBA Global, a leading experiential marketing and communications company, today announced the launch of its new "Connective Learning" platform....

7th Annual 50 Top Event Planning Companies

EDITED BY LISA HURLEY

'08 has been great for some event planning companies mega events such as the Summer Olympics in Beijing and the U.S. presidential conventions are boosting...

Guest Room: Colja Dams on the New Face of Face-to-Face Marketing

By Lisa Hurley

Global brands Coca-Cola, BMW, Microsoft demand partners who think globally. And these three, plus scores of others, have found that with Vok Dams Group....

Brandstanding: Dramatic Environments Help Brands Come Alive

By Lisa Hurley

From trade-show exhibit floor to nightclub dance floor, engaging environments make brands come alive....

Special Events '7th Annual Corporate Event Marketplace Study

EDITED BY LISA HURLEY

When it comes to corporate events, the in-house experts are feeling a bite on business. After six years of growing optimism, only 19 percent say they...

Confetti: Strategic Group Lights Up the Night for Absolut Branding Event with Kanye West

Elizabeth Arnold

The flashing lights coming from the e-mail invitations to hip-hop artist Kanye West's Glow in the Dark Tour after-parties let invitees know exactly what...

Party Pace Heats Up for Dem, GOP Conventions

By Lisa Hurley

The U.S. presidential election is still three months away, but two far bigger events--at least in terms of special events--are coming up quickly. The Democratic National Convention comes to Denver Aug. 25-28, followed by the Republican National Convention Sept. 1-4 in Minneapolis-St. Paul. ...