Special Events

FOX CAR LAUNCH SHOWS CREATIVE LICENSE

BY LISA HURLEY

IMAGINE an automotive marketing event literally created by its target market. Imagine a product launch going far beyond the usual outreach to industry...

Martha's DVD library launch

Domestic diva Martha Stewart launched her DVD series, developed by Warner Home Video, with a pretty party at the Celeste Bartos Forum within the New York Public Library....

CONFETTI: GAME-SHOW EVENT ENSURES AUDIENCE PARTICIPATION

Kelly Wardle

The Grammys, the Emmys, the Oscars: Three-hour-plus awards shows have become the norm, not to mention a running joke among hosts. But when Monroe, La.-based...

EventQuest helps guests 'experience Samsung'

Telling the audience about the brand is one thing, having them experience it is another. New York-based EventQuest created a stirring brand experience last month for electronics manufacturer Samsung....

GUEST ROOM: JEFF KLINE ON TBA GOING GLOBAL

BY LISA HURLEY

WOODLAND HILLS, Calif.-based TBA Global Events grabbed the spotlight last month when it announced its acquisition of event powerhouse PGI, a move that...

CONFETTI: EVENT PUTS MESSAGE IN A BOTTLE FOR COORS BEER

Kelly Wardle

THE inside of a beer bottle may seem like a strange setting for a party but not one for 3,000 attendees of the 2005 Coors Distributors Convention in March....

GALAS: SURF'S UP AT CORPORATE EVENT

BY NATASHA GARBER

REPEAT events pose challenges for any producer. In the area of incentives, the pressure's that much more intense. Intended to show corporate employees...

THE LAST WORD: PETER CWALINO, CSEP, ON REACHING NEW HEIGHTS

BY NATASHA GARBER

PETER Cwalino has come a long way from his days working room service at The Breakers in Palm Beach, Fla. Yes, the University of Nevada, Las Vegas-educated,...

EVENTS AT TRADE SHOWS FLOOR ATTENDEES

BY LISA HURLEY

BIG expositions mean big crowds, and big opportunities to showcase a brand. The challenge is making the connection to the consumer in the face of competing...

GUEST ROOM: SITE'S BILL BOYD WITH INCENTIVE INSIGHTS

THANKS TO ITS international membership, the Chicago-based Society of Incentive & Travel Executives brings a unique world view to the incentive industry....