Event Marketing Campaigns Wow the Crowds

The good news: You are promoting the opening of the $500 million floating casino, the largest in the Midwest. The bad news: It will open Aug. 8, the same...

Holiday Parties Scale Back, Challenger Says

Prominent outplacement firm Challenger, Gray & Christmas said today that its annual survey of human resource directors shows that 77 percent of companies interviewed plan to host holiday parties for employees this year, down from 90 percent in 2007....

Economy Crashes Holiday Party Business

Nearly two-thirds of respondents to an online Special Events poll say that lousy economic news is cutting into their corporate holiday party business....

India's Eye-Opening Event Industry

August 2008 I was asked to keynote for a new association of event and entertainment planners in India, an organization called EEMA. It was new and bold,...

The Last Word: It's Kathy Miller's Time

Timing really is everything. Kathy Miller, founder of Schaumburg, Ill.-based Total Event Resources, at first didn't dream of working in the special event...

Confetti: TBA, Coty Stage Fragrance Launch with Stefani

It takes a great event to impress beauty editors who have seen and sampled it all. At the April media launch of Coty Prestige's new Harajuku Lovers fragrance...

Event Pros Weigh In on Financial Crisis

Businesspeople are holding their breath this week as the U.S. Congress wrangles over the astonishing $700 billion bailout proposed by the Bush Administration to save the sinking financial sector....

Politicos Pause But Parties Don't at GOP Convention

The threat of Hurricane Gustav on the Gulf Coast put the damper on appearances by some politicians at the Republican National Convention, but the party pace continues unabated....

TBA Global Announces New "Connective Learning" Platform

Los Angeles-based TBA Global, a leading experiential marketing and communications company, today announced the launch of its new "Connective Learning" platform....

7th Annual 50 Top Event Planning Companies

'08 has been great for some event planning companies mega events such as the Summer Olympics in Beijing and the U.S. presidential conventions are boosting...

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