London-based event design and communication firm Imagination announced today that it has been named the global design agency for all exhibition design activity across three famous British brands: Aston Martin, Jaguar and Land Rover. The Frankfurt Autoshow in September will be the first foray of the new Imagination designs, which will be followed by a program of some 25 international shows annually, the company said.

Imagination already handled Aston Martin and Land Rover exhibition design, along with a portion of Jaguar’s North American program. The consolidation of the three brands with Imagination “reflects the increasing cooperation between these three sister brands as they seek to improve efficiencies within the Ford Motor Co. portfolio,” an Imagination spokeswoman said.