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THE LAST WORD: SEAN DE FREITAS ON COSTUMES AND PARTIESGrowing up on the Caribbean island of Trinidad, Sean DeFreitas didn't have much in the way of worldliness. What the self-described baby fish from a little... |
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GUEST ROOM: DARCY BOUZEOS ON USING ATHELETES AT SPECIAL EVENTSTHE WORLD WATCHED in awe this summer as the finest athletes competed in the Olympic Games in Athens. But athletes can play the special events game, too.... |
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CONFETTI: SPA CHICKS BRING THE SPA TO YOUWith today's nonstop schedules, it's unlikely that event guests have time to enjoy a relaxing day at a spa. So why not bring the spa to them? New York-based... |
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INTERACTIVE ENTERTAINMENT LETS EVENT GUESTS GET IN ON THE ACTGiving guests a chance to get into the action is what interactive is all about. But today's interactive event entertainment, whether of the high-tech... |
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GUEST ROOM: AEG LIVE EVENTS' MICHAEL BOLTZMAN ON THE RESURGENCE OF EVENT ENTERTAINMENTIn April, entertainment promotion powerhouse AEG Live launched its special event division, AEG Live Events. Here, the division's director of business... |
SHINE ON A DIME: EVENT ENTERTAINMENT ON A BUDGET
When it comes to event entertainment on a budget, lack of cash doesn't have to mean lack of flash. These 2003 Gala Award nominees in ...
...TOOLS OF THE TRADE: GETTING EXTRAS WITH ENTERTAINMENT
“Since 9/11 and the recession, budgets are smaller,” says Judy Weigle, president of Corporate Concerts in Los Angeles. Some events still want major entertainment, but many now request ...
...THE LAST WORD: CHRIS JANESE OF TBA ENTERTAINMENT
WHILE MOST SEGMENTS of the event industry have reported market shifts since the first signs of a global economic slide, Chris Janese says the past three years have had a particularly ...
...EVENT ENTERTAINMENT: ON WITH THE SHOW!
TENSE TIMES, TIGHT budgets and tough ROI demands may not be cause for applause in the event arena. But in the entertainment sector, many professionals see the current state of affairs as an opportunity ...
...RECRUITING CELEBRITIES FOR SPECIAL EVENTS
There is no doubt that there are advantages to having celebrities at events. They certainly attract media attention, can drive ticket sales, help secure sponsors, lend additional credibility and, in general, add an extra element of excitement, glitz and glamour to any occasion. They also can be very demanding and difficult to work with.
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