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GUEST ROOM: AEG LIVE EVENTS' MICHAEL BOLTZMAN ON THE RESURGENCE OF EVENT ENTERTAINMENTIn April, entertainment promotion powerhouse AEG Live launched its special event division, AEG Live Events. Here, the division's director of business... |
SHINE ON A DIME: EVENT ENTERTAINMENT ON A BUDGET
When it comes to event entertainment on a budget, lack of cash doesn't have to mean lack of flash. These 2003 Gala Award nominees in ...
...TOOLS OF THE TRADE: GETTING EXTRAS WITH ENTERTAINMENT
“Since 9/11 and the recession, budgets are smaller,” says Judy Weigle, president of Corporate Concerts in Los Angeles. Some events still want major entertainment, but many now request ...
...EVENT ENTERTAINMENT: ON WITH THE SHOW!
TENSE TIMES, TIGHT budgets and tough ROI demands may not be cause for applause in the event arena. But in the entertainment sector, many professionals see the current state of affairs as an opportunity ...
...THE LAST WORD: CHRIS JANESE OF TBA ENTERTAINMENT
WHILE MOST SEGMENTS of the event industry have reported market shifts since the first signs of a global economic slide, Chris Janese says the past three years have had a particularly ...
...RECRUITING CELEBRITIES FOR SPECIAL EVENTS
There is no doubt that there are advantages to having celebrities at events. They certainly attract media attention, can drive ticket sales, help secure sponsors, lend additional credibility and, in general, add an extra element of excitement, glitz and glamour to any occasion. They also can be very demanding and difficult to work with.
...THE LAST WORD: CRAIG LEITNER OF CLEAR CHANNEL ENTERTAINMENT SPECIAL EVENTS
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CRAIG LEITNER MAY have leapt into the big leagues when media conglomerate Clear Channel acquired his company Contemporary Group in 1999. But when it comes to producing large-scale events, he still focuses on the small details. “I love doing the creative development of our projects,” says the vice president of ...
...CONFETTI: SUSHI GIRL WRAPS IT UP
She's got fish, she's got rice, and she's ready to roll. She's Nikki Gilbert otherwise known as Sushi Girl and she's bringing interactive culinary entertainment...
ENTERTAINMENT THAT'S A STAGE ABOVE THE REST
In the universe of corporate event entertainment, the folks on stage aren't the only stars. Ask event pros and they'll tell you — the greatest act in the world won't win applause from guests or clients if it isn't chosen wisely, staged beautifully and produced with a focus on venue, audience and corporate message. A look at three 2002 Gala Award-nominated events reveals the best in shows.
...GUEST ROOM: CORINE COUWENBERG OF THAT'S ENTERTAINMENT INTERNATIONAL
It's hard to imagine a great event without great entertainment. But making the match of act to event takes its own talent. Here, Corine Couwenberg, vice president of corporate sales for entertainment company That's Entertainment International, based in Anaheim, Calif., offers tips on selecting event entertainment.
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