The massive South by Southwest culture festival turns 30 year this year. And when it opens tomorrow in Austin, Texas, organizers hope this year's official conference app will corral that experience for attendees, making their experience feel personalized. Our sister publications group, MeetingsNet, has more:

The 2016 South by Southwest culture festival opens tomorrow in Austin, Texas, screening 150 feature films and 106 shorts, showcasing 2,266 musical acts, and offering about 2,000 conference sessions, plus a number of trade shows and 126 official SXSW parties. While the sheer volume of choices is overwhelming, organizers hope a new feature on the official conference app, SXSW GO, can bring the mega-event down to size by customizing experiences for the 80,000-plus participants. For the sixth year, Vancouver-based Eventbase is behind the SXSW app and this year the mobile tech company has added a “recommendation engine" ….. MeetingsNet

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