August 4-6, 2011

Enhance your network. Explore the latest trends. Expand your knowledge. All in one place: ISES Eventworld® 2011.

Make August 4-6, 2011 three of the most fun-packed, education-rich and experience-enhancing days you'll have all year. This is the one conference that event professionals should not miss.

Make the education connections necessary to enhance your career - no matter if you're an industry veteran or just getting started - ISES has something for everyone! Have those frank discussions about the wins and challenges in your career with people who understand: other industry professionals who are down in the same trenches as you are, fighting the same battles. You'll get value from not only the education sessions alone - and if you look inside these pages you'll see there's an over-abundance of excellent programs - but also the chance to participate in invaluable networking opportunities that will last you a lifetime, as you learn from industry experts.

Although education is the focus of ISES Eventworld® 2011, anyone who has attended in the past knows there's no shortage of exciting activities to help you celebrate your successes with other industry professionals! Look inside this issue of the ISES Pages for information on one-of-a-kind networking experiences!

You certainly won't want to miss the Welcome Event and 25th Anniversary Kick-Off Event at the City Museum, housed in the 600,000 square-foot former International Shoe Company factory. Make sure to visit the ISES Connections Lounge, featuring a relaxing atmosphere for you to go plan your day over a coffee or digest what you've learned at the end of the day with friends. And don't forget to celebrate with ISES at the ISES Annual General Meeting and the Spirit of Excellence Awards! This year's annual meeting is free! Last but not least, come celebrate the accomplishments of fellow event professionals at the ISES Esprit Awards Celebration, where you can see the most creative ideas in the industry in action!

Now, turn the page and get a peek at what's in store!

FOR CONFERENCE DETAILS, VISIT WWW.ISES.COM.

Next Page: Education Opportunities

EDUCATION OPPORTUNITIES


Don Neal, Executive Vice President and CEO, Leading Authorities Inc.

All meetings, conferences, trade shows and special events are media environments. Media is defined as a medium of conveyance and the number one reason we design live events is to convey an emotion that can't be delivered in any other medium. Television and radio can't do it; newspapers or magazines are one dimensional; and Twitter, Facebook, or LinkedIn don't stand a chance. Our media is live, it's branded and it's the most powerful medium to make the emotional connections that an organization hiring your firm is trying to accomplish. Remember, “reason leads to conclusions and emotion leads to action!” You are in the emotional transference business and this talk will give you:

  • Insight into how the four layers of event design can help focus your time and resources to achieve better results
  • The relationship between the four media categories and how they work together to produce a more integrated live event
  • New tools from outside of the events world that you can apply to your next project
  • Get ready for a new perspective and a few new ideas that can help you add that x-factor to your next event!

Kathy Sulgit, Director, Global Events and Operations, Cisco Systems Inc.

Virtual events are becoming a standard across major corporations, and the lines between physical and virtual events are becoming blurred. Will every event in the future be a hybrid? Hear from one of the industry leaders in virtual events. Kathy's team at Cisco has produced hundreds of virtual events over the past 4+ years. She will demystify virtual events, addressing key questions that include:

  • How do you define a virtual event?
  • What are the benefits of going virtual?
  • Who will attend a virtual event — what audiences are they optimized for?
  • Will a virtual event cannibalize my physical event?
  • How do I define success and what metrics can I track?

David Rich, Senior Vice President, Program Strategy/Worldwide, George P. Johnson Co.

The advertising model is turned upside down, putting experience-driven brand engagement on top, just the opportunity special events professionals have been waiting for. The value of the special event is no longer in question. The issue now is delivering with the required level of impact expected by a world over exposed to multimillion dollar experiences from the Olympics and Super Bowl ceremonies to the interactive games on your entertainment consoles and mobile devices. Are you up to the challenge? In this inspiring and example packed multimedia presentation, one of the world's leading experts on creating strategically focused events will share the insights and best practices for refining your skill set to meet the new realities of the special events industry.

As a result of this session you will understand:

  • The trends that are driving new audience and client expectations
  • The principles of strategic experience design
  • The keys to reshaping your skill set for success in the coming decade
Thursday, August 4
All Day ISES Connections Lounge Meet friends and colleagues in the ISES Connections Lounge!
2:00 p.m. - 3:30 p.m. Opening General Session: The Original Social Media* Don Neal, Executive Vice President and CEO, Leading Authorities Inc.
4:00 p.m. - 5:30 p.m. General Session: Demystifying* Virtual Events Kathy Sulgit, Director, Global Events and Operations, Cisco Systems Inc.
7:00 p.m. - 10:00 p.m. Welcome Event At the City Museum. 25th Anniversary Kick-Off Event! Visit http://ew.ises.com to register.
10:00 p.m. - Midnight ISES Connections Lounge Cap off your day debriefing with old and new friends in the ISES Connections Lounge! Cash bars available.
Friday, August 5
All Day ISES Connections Lounge Meet friends and colleagues in the ISES Connections Lounge!
7:30 a.m. - 8:30 a.m. Breakfast for Attendees
8:30 a.m. - 10:00 a.m. ISES Annual General Meeting and SOE Awards Program Please note the new day! This meeting will be FREE to all attendees and to ISES members.
10:20 a.m. - 12:30 p.m. Concurrent Education Sessions including: Executive Track, Bootcamp for Emerging Professionals* View http://ew.ises.com for a full education schedule.
12:30 p.m. - 1:30 p.m. Lunch on your own
1:30 p.m. - 3:30 p.m. Concurrent Education Sessions including: Executive Track, Bootcamp for Emerging Professionals* View http://ew.ises.com for a full education schedule.
4:00 p.m. - 5:15 p.m. General Session: The Experience Marketing Imperative* David Rich, George P. Johnson Co.
5:00 p.m. - 7:00 p.m. ISES Connections Lounge Meet colleagues, debrief the day and plan your evening together! Cash bars available.
Evening SEARCH Event at Lumen Visit www.searchfoundation.org for details.
Saturday, August 6
All Day ISES Connections Lounge Meet friends and colleagues in the ISES Connections Lounge!
8:00 a.m. - 9:00 a.m. Breakfast for Attendees
8:00 a.m. - 11:30 a.m. Concurrent Education Sessions including: Professional Focus Education, Bootcamp for Emerging Professionals* View http://ew.ises.com for a full education schedule.
11:30 a.m. - 1:30 p.m. Lunch on your own
11:30 a.m. - 1:15 p.m. CSEP Luncheon This luncheon is exclusively for current CSEPs only.
1:30 p.m. - 4:00 p.m. Concurrent Education Sessions including: Professional Focus Education, Bootcamp for Emerging Professionals* View http://ew.ises.com for a full education schedule.
5:30 p.m. - 11:30 p.m. ISES Esprit® Awards Celebration Visit http://ew.ises.com to purchase tickets or to enter.
11:30 p.m. ISES Connections Lounge Finish your ISES Eventworld® experience in style in the ISES Connections Lounge! Cash bars available.

*Indicates qualifying sessions for CSEP recertification and CMP credits. For complete details see online course descriptions at www.ises.com.

Cathedral Basilica of St. Louis, also known as the New Cathedral, contains one of the largest collections of mosaics in the world - 84,000 square feet in 8,000 shades of color.

Next Page: Networking Opportunities

NETWORKING OPPORTUNITIES

Generate leads and grow your business by meeting face-to-face with hundreds of other event industry professionals. ISES Eventworld® networking events provide you the opportunity to meet and interact with fellow planners, suppliers and partners.

Open all day during education

Thursday, August 4, 2011

Friday, August 5, 2011

Saturday, August 6, 2011

St. Louis Union Station Marriott

A place to relax, network and discover, the ISES Connections Lounge will offer a relaxing atmosphere where you can meet with colleagues to plan your day over coffee or close your day with a cocktail, mingle with other attendees and share your thoughts and ideas gathered throughout each day.

This complimentary hospitality area with an ISES twist will be open to all ISES Eventworld® attendees to mix, mingle and network. Meet new contacts and see old friends. Cash bars will be open in the evenings and post-events.

Thursday, August 4, 2011, 7:00 p.m. - 10:00 p.m.

City Museum

Join us at the City Museum for the ISES Welcome Event and 25th Anniversary Kick-Off — a great place for you to unwind and charge up all at the same time! Relax after the first day of the Conference and unite with other event professional to meet, talk with and learn from other like-minded colleagues.

This amazing venue for the ISES Welcome Event is a one-of-a-kind! Housed in the 600,000-square-foot former International Shoe Company factory, the City Museum is an eclectic mixture of children's playground, funhouse, surrealistic pavilion, and architectural marvel made entirely out of unique, found and salvaged objects.

Note: The ISES Welcome Event is included in the Education/Bootcamp & Networking Pass and Networking Events Pass only. If you are not registering for any of these, an additional registration fee is required to attend the ISES Welcome Event.

Saturday, August 6, 2011, 5:30 p.m. - 11:30 p.m.

St. Louis Union Station Marriott

Each year, special events professionals from across the industry vie for recognition from their peers in hopes of winning a coveted award. This annual event gives members the chance to celebrate accomplishments with colleagues and be acknowledged for their talents, passion and commitment to the special events industry. Do not miss this opportunity to see creative ideas in action.

Don't leave ISES Eventworld® 2011 before the excitement is over! The 2011 ISES Esprit® Awards Celebration is one unforgettable evening that you won't want to miss! Fine dining and dancing along with industry accolades — this event provides attendees a final chance to celebrate the special events industry.

Note: The ISES Esprit® Awards Celebration is included in the Education/Bootcamp & Networking Pass and Networking Events Pass only. If you are not registering for any of these, an additional registration fee is required to attend the ISES Esprit® Awards Celebration.

Friday, August 5, 2011, 8:30 a.m. - 10:00 a.m.

St. Louis Union Station Marriott

You asked and we delivered! The ISES Annual Meeting has been moved to Friday morning and is FREE!

Who will win Chapter of the Year? International Volunteer of the Year? You have to attend to find out!

Each year as part of ISES Eventworld®, ISES holds its Annual General Meeting open to all ISES members. Join the ISES International Board of Governors and Leadership to recap ISES' successes during the past year and upcoming plans for 2011-2012. In addition, the ISES Spirit of Excellence Awards will be presented to recognize outstanding ISES leaders, chapters and volunteers.