It's a wonderful company and a wonderful event, but if you don't craft the script and setting the way a Hollywood director would, your efforts can all fall flat. Our sister publications group, MeetingsNet, has five smart tips to amp up the impact of your events through smart scripting:

You have everyone together in one room facing the stage—now what? A corporate event or annual meeting is only as effective as its script is engaging. Here are five tips to write a script that will keep their rapt attention throughout the entire general session.

1. The Play’s the Thing
You’ve got an audience and a stage with lights and music—what you have is essentially a play, so why not treat it as one? To take a playwright’s approach, start by asking yourself these questions … MeetingsNet