IMEX 2016 features 3,500 exhibiting companies representing 150 countries, 400--plus exhibitor networking events and more than 180 education sessions, organizers say.
Alexis Barnekow, founder of Green Hat People, describes the astonishing rate of development in computing capabilities and the profound implications of artificial intelligence.
Falco Wienberg of DoubleDutch (center) shares innovations in the world of mobile event apps with Christine Fuchs of The Social Fox (left, back to camera).
Rob Curtis of Lumi (at left) shares the latest on his company's Meetoo--a real-time messaging and polling app that connects and empowers event attendees.
Mark Jones (at left) shares the latest product from Giant iTab--a small, portable "Core" that transforms a monitor into a giant smartphone. As a result, event producers need not ship fragile monitors long distances.
Thorben Grosser outlines the event management capabilities of the EventMobi platform.
A build-it-yourself event app? Yes, says Michael Balyasny, if you use his Attendify platform.
Kari Rittberger (left) of Xing Events sparks discussion on using content to extend events and boost marketing.
Tim Bull (right) of Etouches describes cloud-based event management software.
Barbara A. Myers, CAE, of IMN Solutions presents her "big bang" theory describing the power of content marketing to extend events, and offers a range of strategies.
Nick Tinker, manager of business development for Crowd Compass by Cvent, shares ways that mobile apps can help ensure the success of an event.
He noted the power of push notifications--which are read by 97 percent of recipients, nearly four times the rate emails are read. He also urged attendees to make sure their apps are personalized.
As for offsetting the cost of developing an app, Tinker suggested looking to sponsors.
Roger Simons, CMP, regional sustainability director in Asia Pacific for MCI, presents a case study in sustainability for a SAP global event series.
Simons stressed the importance of achieving not only environmental benefits but also economic performance and social performance.
He recommended working with a venue that is already Green Globe-certified, and being somewhat skeptical of well-intentioned but unrealistic "green" promises from vendors.
Marije Bouwman, safety and security manager for the World Forum in the Hague, Netherlands, offers strategies for addressing security concerns at events.
She said she regards security as a service for clients, akin to hospitality.
She reminded attendees that every member of the venue team is an asset in recognizing suspicious persons.
James Morgan, founder of Event Tech Lab, shares some of his favorite new tech tools:
Fly Another Day, a worldwide calendar system that helps planners avoid conflicts
Social Tables, a collaborative seating and event planning platform
Feathr, an event marketing cloud
Sponsor My Event, the "Match.com" for event planners and sponsors
Initlive, a system for managing staff and volunteers
Play2Lead, a gameification app
Giant iTab, which turns basic monitors into custom "smartphones" for events
Glisser, which allows presenters to share their slides with guests easily
Around There, a "proximity socialization" that can track attendees with useful services such as irony an desk work.
Soluis Showcase 360, offering immersive domes
Buzz Master, which sifts through content generated by attendees and then shares the best items
Awi-5, bringing custom content to WiFi devices
Akkroo, which offers scalable data capture.
Attendees at IMEX 2016 take in the latest tech tools and strategies to extend events during education sessions on Day 1 and 2. The event runs through April 21 in Frankfurt.
Photos by Special Events
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