Full-service DMC Seattle V.I.P. Services announced that it will change its name today to Seattle Hospitality, the name of its parent company.

The Seattle Hospitality portfolio includes interests in several hotels (the Sheraton Seattle Hotel & Towers in Seattle and the Monterey Marriott in Monterey, Calif.); the Space Needle Corp. in Seattle; and the Seattle Monorail. As Seattle Hospitality, the 25-year-old company will continue to provide special events, decor and entertainment, meeting planning services, custom tours and excursions, and transportation to the corporate and association market locally, nationally and internationally.

The company’s new address is 1500 Fourth Ave., Suite 200, Seattle, WA 98101.