Respondents to an informal poll on this Web site maintain that themed events still pack a punch, but must be executed with sophistication.

“Themes are the perfect medium for providing a client with a way to market themselves, a new product or simply an idea through imagination.

"Without this exciting ingredient, our existence would become very ordinary. With the world in a poor economic state, themes help provide a way to go from difficult reality into a sense of fantasy for a little while.

"However, today's client often prefers the intensity of the theme to be produced in a more sophisticated, environmental design where the message is revealed in a subtle fashion."

Cheryl Fish
Mirage Events
Las Vegas

“Without themed events, every cruise director would be sunk.
Bar mitzvah caterers would not have any mitzvahs. Let alone bar tabs.

"NASCAR would only be about endorsements."

Larry Cohen
Olson Communications
Chicago