London-based Imagination Group, one of Europe's largest independent design and communication companies and ranked on Special Events Magazine’s “Top 50 Event Planning Companies” list, announced today that it has acquired the business of Events 360, the Hong Kong-based event firm. This is Imagination’s first acquisition of another agency and “reflects its ongoing commitment to the region,” according to a company spokesperson.

Events 360 is a private owned company offering a range of services including event design, marketing and brand strategy, product launches and event production. The company has created events and launches for such clients as Microsoft, Deloitte, HSBC, Citigroup and Lucent Technologies.

Events 360 will operate under the name of Imagination (Asia) Ltd, which is part of The Imagination Group and will be led by the managing director of The Imagination Group, Paul MacKay.

"This deal further reflects our commitment to the Asian market,” MacKay said. “Following on from our successful expansion into the United States in the late ‘90s, the time is right for Imagination to deepen our global capabilities."

Terms of the acquisition have not been disclosed.

Paul MacKay of The Imagination Group (left)