RENTAL ESSENTIALS: POINTERS ON PERMITS

FROM the tallest party tent to the red carpet beneath guests' feet, it seems that virtually every event element requires a permit nowadays. To get some...

RENTAL ESSENTIALS: MASTERS OF DISASTERS

BY LISA HURLEY

It's no party, that's for sure. Yet the tents and generators that shelter guests at fancy weddings have at many rental companies been providing vital...

THE LAST WORD: RICHARD LO GUERCIO IS BACK AT THE PARTY

BY NATASHA GARBER

THE way Richard LoGuercio tells it, he never wanted to leave the thrill-a-minute world of event rental in the first place. Even when the prospective buyers...

RENTAL ESSENTIALS: TLC FOR INVENTORY

BY LEANNDRA MARTINEZ

WITH an intricate inventory management system at work amid rows of colorful linen, stacks of white wood chairs and piles of folded canvas ready for the...

RENTAL ESSENTIALS: THE INFLATABLES INDUSTRY GETS SERIOUS ABOUT SAFETY

BY LEANNDRA MARTINEZ

A gust of wind blows a poorly secured inflatable into the street. A moon bounce deflates while children are jumping on it. A woman falls from an inflatable...

FAMILY AFFAIRS: BEN SHIPPPER AND DEBRA MORSE

By Lisa Hurley

Brother-sister team Ben Shipper IV and Debra Morse lead generation three in special events...

RENTAL ESSENTIALS: GAS PAINS II

BY LEANNDRA MARTINEZ

FUEL prices have jumped again since our survey last year of event rental companies, and the companies are driven to do something about it. In an informal...

RENTAL ESSENTIALS: GIVE IT A RESTROOM

BY LISA HURLEY

THE FIRST THING that an event guest asks for might not be a cocktail or the name of the band. It might be directions to the restroom. When specifying...