THE LAST WORD: KIRBY RENTAL'S SMITTY SMITH

WHEN JIM Smith says he'll be on the golf course, he doesn't mean working the kinks out of his swing. I spend probably 60 percent of my days out of the...

RENTAL ESSENTIALS: ROAD RULES

NO MATTER HOW pretty its plates or chic its chairs, a party rental company is measured by its ability to get on the road and deliver the goods. Employing...

THE LAST WORD: KELLY MURPHY AND BOB DEFRIEST OF PANACHE PARTY RENTAL

Boy meets girl. Boy and girl fall in love. Boy and girl break up, launch an event rental business together, fall in love again, and eventually marry — and incorporate. It may not be your standard startup story, but it's been a happy tale for Bob DeFriest and Kelly Murphy of Pompano Beach, Fla.-based Panache Party Rentals.

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LOOKING FOR THE LIGHT: 25 TOP PARTY RENTAL PLAYERS

THEY HAVE PLENTY OF ADJECTIVES TO DESCRIBE THE CURRENT CLIMATE: CHALLENGING. TIGHT. SLOW. BUT ALL THE WORDS ADD UP TO ONE THING A PARTY RENTAL MARKET...

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