Rental Essentials: Party Rental Companies show Marketing Mojo

By Christine Landry

Marketing matters, but it's not easy. If it were, then businesses would all make huge profits quickly and retire early, says Steve Kohn, president of...

Classic Buys 523's Outlets

Los Angeles-based Classic Party Rentals, the biggest event rental company in the U.S., announced today that it has acquired all five party rental outlets owned by 523 Capital of San Francisco....

Rental Show Opens in Las Vegas

The event rental industry reviewed both glamorous looks and profitable ways to pull them off at The Rental Show in Las Vegas....

Rental Forecast '08: It's Not All Black and White

By Lisa Hurley

On the face of it, the event rental industry is looking forward to a good year in 2008. A whopping 79 percent of respondents to the Special Events Magazine...

523 Capital Picks Up Chantilly Outlet

San Francisco-based 523 Capital announced last week that it completed the acquisition of its fifth party rental outlet on the East Coast within the last 12 months....

Rental Essentials: What's Hot and Not for 2008

By Christine Landry

If you haven't stocked up on lighted tables and eco-friendly ware, get a move on. Here, rental operators share what's all the rage COMPANY: M&M The Special...

Classic Snaps Up Leaders in Chicago, New York

Los Angeles-based Classic Party Rentals solidified its market dominance last week with its announcement that it has acquired major party rental companies in Chicago and New York....

Rental Essentials: Wildfires Show Need for Disaster Preparedness

By Christine Landry

Disaster can hit hard, but a little preparation can ease the blow. ...

Rental Essentials: Party Rental Predicaments

By Christine Landry

How do rental operators handle cranky customers, missing items and damaged goods? With quick thinking and a lot of grace. EVERY CLOUD HAS A SILVER LINER...

Rental Company Rooney's Faces Hyperinflation in Zimbabwe

By Christine Landry

Fuel supplies have vanished; unemployment is at 80 percent and inflation has skyrocketed 7,500 percent in a year. This may sound like a cautionary disaster...