Special Events editor Lisa Hurley discusses why the specialevents.com website is launching content gating
You may have noticed the little black "padlock" icons on some articles on specialevents.com. You can no longer read all the information on these "gated" articles without registering with us, which means sharing your email and a bit about yourself.
No, we are not doing this to drive you nuts.
Instead, we're trying to get a better understanding of who comes to our site and what content is important to our readers.
The Internet is great because it offers easy access to the world. The Internet is also awful because it provides easy access to the world.
Our site serves the special event professional—not the DIY consumer. To serve our readers and help them make valuable connections with vendor partners, we need to be on-target with our content.
Gating helps us do that. So please unlock that gate and come on in!