Los Angeles-based Academy Tent & Canvas announced the death of its veteran senior salesman Ken Finegold, who passed away Nov. 27 at age 52.

“He will be deeply missed by his colleagues as well as his customers and vendors,” said company spokesman Pierre Sieux. “He was a regular fixture at trade shows.” Finegold would have celebrated his 17th anniversary with the company this month.

Academy has established an education trust fund for his daughters, Kimberly and Kristen.