What is in this article?:
Four outstanding tent installations for special events, including the largest tent ever installed at the Philadelphia Museum of Art
The event is World Mastercard Spring Fashion Week—but it takes place in frosty March in frostier Toronto. The tenting team from Regal Tent Productions was up to the task, installing four structures to create a 30,000-square-foot venue smack dab in the middle of downtown Toronto, so that Canada's top fashion designers and influencers can oversee more than 40 fashion shows in a five-day period.
Because the location—David Pecaut Square—is a city-owned property, Regal had to jump through a series of regulatory hoops. Not only did the team have to install more than 30,000 square feet of raised flooring because the grounds could not be staked, they also had to work around benches and trees. "There are actually several light posts that we had to build around and leave inside the venue," says Ashleigh McCulloch, Regal's operations and sales coordinator. Nonetheless, the installation—which featured four different structures ranging from 18 meters to 40 meters in width—was a hit, McCulloch says. Along with the mix of glass walls and white vinyl fabric, the installation included the interior VIP mezzanine, which McCulloch calls perhaps the "coolest" feature. "It allowed the guests to see both the front entrance/lounge area as well as the runway from a higher vantage point," she explains. "Using a mezzanine inside a tent is by no means a new feature, but we’ve noticed it’s definitely been gaining in popularity over the last year."
Regal Tent Productions
Photo by Up Photography