THE dazzle of high-tech? Or the warmth of high-touch? When it comes to making show spectators bond with a brand, both strategies succeed. These case studies show five intriguing approaches to exhibit interactivity.
GOT GAME?
Electronic Entertai...
MY years at Special Events Magazine have taught me that the social event market is practically bulletproof. The stock market can soar or swoon, yet proud parents will make sure their babies — age 3, 13 or 33 — have birthday bashes, marvelous mitz...
“A typical 40-truck fleet can be paying as much as a million dollars more for fuel now than they were two years ago,” according to Alex Walker, CEO of Toronto-based Cube Route's on-demand logistics management service. Party rental companies feel ...
IN the “What did we ever do before we had …” category, room-diagramming software claims a spot near the top of the list. And in this arena, no programs have given event pros a better tool both for creating winning proposals and for avoiding design...
A DRAMA-filled challenge for Russell Harris Event Group: produce an event involving three venues for an international audience who had seen it all before. The May 21 event was the sixth annual Buena Vista International Television Upfronts, where ...
ALONG with memories, special events produce trash — just as durable, but decidedly undesirable. Yet special events can take advantage of “green” innovations — techniques devised to avoid some of the potentially harmful effects that events have on...
Along with memories, special events produce trash--just as durable, but decidedly undesirable. Yet special events are increasingly taking advantage of "green" innovations--techniques devised to avoid some of the potentially harmful effects that...
Washington-based hotel giant Marriott International announced today that all of its lodging brands in the U.S. and Canada will become 100 percent smoke-free beginning in September. The new policy covers more than 2,300 hotels and corporate...
Record rainfall two weeks ago soaked but didn't sink the event business in the mid-Atlantic states. More than a foot of rain closed landmarks such as the National Archives and National Museum of American History in Washington, while nearly 70...
MPI's 2006 World Education Congress, which debuted Sunday in Dallas, is on track to be the group's largest event ever, with more than 3,600 registered attendees. The congress ended yesterday...