As one San Diego catering director puts it, “Many times we have a client who wants to shoot for the moon, but can only afford an asteroid.” Here, successful catering pros offer their insights on keeping costs from soaring into the stratosphere...
BUILDING brand awareness is key to any successful event marketing campaign. So when Tiger Beer USA wanted to showcase its product to the central Florida region via the Tiger Beer Chili Crab Festival in November, the company's event team added spi...
Guests on the exhibit floor at The Special Event, held in Dallas in January, were treated to a very special exhibit: Tabletop Gallery, where special event professionals created 10 outstanding table designs. Here, our designers share both their...
I am going to predict that you will agree with me in my sentiment that I've sat through way too many bad meetings. Charity groups, business groups, social groups — all have forced me to attend meetings without agendas, without rules of order, wit...
HOW many times throughout the course of our adult lives have we seen signs warning “Enter at Your Own Risk,” liability waivers posted at the entrance to a high-intensity amusement attraction, cautions that theatrical or movie experiences may pres...
A MASTER's degree in business administration, a background in data processing, no culinary training whatsoever — not exactly the makings of an award-winning chef and catering innovator. Except in the case of Jack Milan. The owner of Boston-based ...
Los Angeles-based WPT Enterprises, creator of the popular “World Poker Tour” TV show, has launched a new division that allows planners to cash in on the poker trend with official “World Poker Tour” themed events. WPT Events can create a tournamen...
THE flowers may be perfect, the wine divine, but in-demand caterers across the country concur: The recipe for a successful party is based on fabulous food. In this month's cover story, award-winning off-premise caterers share their insights into...
IT'S a tough award to win. Being named “catering manager of the year” at Hyatt Hotels means hitting sales targets, winning the support of management and constantly delivering quality. This year's winner — Cheryl Martin, catering manager at the Hy...