AS VENUES OUTSIDE the traditional hotel ballroom grow in popularity for special events, private clubs are capitalizing on the trend. Some are renovating event spaces, others are enhancing their culinary cachet, and still others are adding...
FEATURING THE BIGGEST exhibit floor in its 20-year history, The Special Event 2005 trade show and conference was the hot ticket in Miami Beach, Fla., Jan. 5-8. Attendance equaled the record attendance of last year's event, held in Las Vegas, with...
WITH THE DIET industry composing a multi-billion dollar business, it's no surprise that f&b experts are creating menus to meet specific diet demands. And while clients are asking for many things to be left out of their event menus, they still wan...
Guests will gladly get in line for Dance Heads, a new entertainment concept that uses “green screen” technology to superimpose guests' heads onto professional dancers' bodies. Up to three people at a time sit on stools and are covered up to their...
SURE, THE TASK of heading catering and events for a major university has its perks. There's the steady stream of campus clients clamoring for service, plus the range of ready venues, both on campus and university-owned. But the blessing is a mixed...
WHEN BUYING A car, customers buy far more than four wheels — they also buy an image. And when shifting markets demand a shift in that image, special events are in the driver's seat.
SELLING THE SIZZLE
The rock-solid image of safety represented ...
IN-HOUSE MEETING planners be warned: If your internal auditing department hasn't yet taken an interest in your meeting spend documentation, it's only a matter of time. That's because section 404 of the Sarbanes-Oxley Act — a bill enacted in 2002...
EVERYONE LOVES TO get gifts, and event guests are no exception. It's not just pricey presents that make an impression, either. Whether costly or cheap, well-chosen gifts and favors personalize special events while creating cherished keepsakes for...