It's happened to most of us—indeed, 73 percent of respondents to a recent Convention Industry Council study say they have seen their events and meetings targeted by piracy or poaching of room blocks. Yet, a whopping 71 percent said they had not developed any plans to fight back. Stop waiting—download CIC's toolkit for protecting your block:
To address the influx of room block piracy and poaching, the Convention Industry Council (CIC) has developed a new suite of resources to assist meeting professionals in preventing businesses from actively recruiting attendees and exhibitors away from hotel bookings and to mitigate the impact should it occur. Room block pirates and poachers use a range of techniques to approach event participants and gain their business. Affecting multi layers and stakeholders, room block piracy and poaching results in negative effects such as loss of time, money and brand reputation for the meeting professionals and the hospitality industry. CIC
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