Hargrove installs hedge columns with signature rose accents at one of the Stella Artois Kentucky Derby booths.

The derby is nicknamed "The Run for the Roses."

Rose accents at the Stella Artois booth as a nod to “The Run for the Roses."

The Stella Artois booth, set with elegant rose accents, ready to pass out beers.

Stella Artois refreshment stand outside the Kentucky Derby.

Folding signage for Stella Artois outside the Kentucky Derby.

A view of the famed Twin Spires at Churchhill Downs in the background of the Stella Artois booth.

Two different Stella Artois booths at the Kentucky Derby.

"Stella Artois"--complete with fascinator--standing by in red at the Gate 10 bar.

Stella Artois booth featuring Hargrove's cold-plate facades and hedge walls.

Vineyard Vines bow ties in red at the Stella Artois booth.

A red rose bouquet with signature Stella Artois chalice.

The Stella Artois VIP party with tables and signature red chairs.

A view of the bar.

Custom-fabricated hedge walls for the Kentucky Derby VIP area. The wall features a chalice display.

The Stella Artois VIP party offers plenty of space to sit and relax.

Stella Artois bar featuring a custom-cut trellis wall, and printed banners.

Perfect for a photo opp.

An overhead look at the Stella Artois Kentucky Derby VIP party.

Stella Artois glasses being prepared for the party.

The Stella Artois Airstream trailer booth behind the cold-plate facades and side hedge returns.

Guests crowd the Airstream trailer booth.

And the race is on!