Customer appreciation events are critical to retaining and attracting gaming customers to this brand.

In the highly competitive hospitality industry, the primary goal is to entice customers from throughout the world to visit your destination, in a marketplace crowded with competition.

An engaging thematic concept was developed. Guests embarked on a surreal “adventure” and surrendered their inhibitions as they entered the gates of “Wonderland”--a land filled with wonderful and exciting surprises tucked around every corner, hidden in every nook.

A hookah pipe greets guests.

The decor for the event was crafted to be an immersive environment to stimulate all of the senses.

Guests began their journey entering the pre-function space designed as a surreal garden.

“Living decor” played a significant part in the initial cocktail hour experience.

Ready to play chess?

Nonstop, high-energy performances by dozens of dancers, singers, and a 12-piece band were featured on a center stage, ensuring all guests had prime viewing, and to bring the entertainment closer to enthusiastic onlookers.

The Wonderland orchestra.

Listen to the music.

After a lively and spirited cocktail hour in the ballroom atrium, guests traversed through a long passageway designed as The Looking Glass. This passageway served as a transition from the surreal garden into a most exquisite Tea Party.

Decor highlights included:

• an 8-foot hand-held make-up mirror imprinted with “The Looking Glass”

• 3 large, mirrored mosaic trees doused with crystal beads and crimson leaves

• fabrics and oversized poppies dangled from the ceiling

• a 20-foot-long wooden and marble bar

• plush, red velvet banquettes

• a gigantic chess set served as a selfie-station

A closer look.

A gorgeous tabletop.

A fun detail.

Perfect centerpiece for a tea party.

• alternating black and white, textural linens draped each round table and were topped with seven different centerpiece designs with bountiful red roses in large vases or custom-designed structures

• custom-printed menus on hand-held make-up mirrors

• napkins tied as rose buds at each place setting

Screens say it all!

An elegant floral display.

And the entertainment begins ...

The Stage/Dance floor Design includes

• 4 dance pods, each thematically decorated, connected with the center stage via a

100-foot diagonal, floor-to-ceiling truss structure

• 160-foot false stage proscenium was constructed, complete with large, LED roses, to highlight the entry of performers after their many costume changes

• rotating panels revealed performers as they emerged from backstage

• 80-by80-foot dance floor was custom designed and printed directly to the wooden surface

On with the show!

The stunning stage.

Hello, Alice!

A whole new take on the White Rabbit's Pocket Watch.

The beautiful White Queen.

Sexy singers.

Oh so Vegas.

After an exquisite meal was served, cotton candy lowered from the ceiling from “dessert chandeliers” precisely coordinated with the service of a colorful plated dessert, leaving guests in a state of sheer delight.

Confetti doused the cheering party-goers at the stroke of midnight.