Subscribe and receive the latest insights & essential content in the special events industry.
Yes, it's completely free
[Webinar] How to Justify SKO Costs by Proving Impact
July 16, 2024
Date: Aug 21, 2024
Want to watch this webinar?
Complete activation for full access.
Already have an account?
Sponsored Content
Earn 1.0 clock hour toward your Certified Meeting Professional certification or re-certification in Domain A: Strategic Planning. For more info on how to get CE credits, click here!
Webinar live date: August 21, 2024 at 2pm ET / 11am PT
Duration: 1 hour
Sales Kickoffs (SKOs) are crucial for motivating and activating your salesforce. As we enter SKO-planning season, budgets remain tight and every dollar is being scrutinized. So how should you be thinking about the need to deliver an impactful SKO while optimizing your budget? Join us as industry experts, including sales leaders and event planning pros, share their practical strategies for creating compelling, cost-effective SKOs. Discover how to optimize your SKO planning, ensuring every dollar spent is an investment in driving your sales team toward success.
Key topics of discussion will include:
Choosing the Right SKO Format: Find out how to select the best format—virtual, in- person, or hybrid—based on cost, benefits, and what works best for your team.
Delivering Engaging and Educative Content: Hear what type of content fires up and informs your team, while supporting your sales strategies.
Measuring SKO Success: Learn to set clear goals and track the effectiveness of your SKO with the right KPIs.
Speakers:
Jen Schlueter
Senior Director, Business Transformation
Cvent
Jason Jenkins
Senior Enterprise Sales Executive
Cvent
Lauren Platia
Senior Manager, Event Marketing
Appian Corporation
Sponsored by:
