Industry News for October 18, 2024

Hot off the Press

Esteemed DMC Network Company, Terramar, commemorated three decades of delivering exceptional experiences with a lavish champagne toast at IMEX, featuring 30 exciting drawings, culminating in a grand prize that whisked the lucky winner away to the stunning landscapes of Los Cabos. In collaboration with Hilton Los Cabos, Revo, PezGato, and BoothEasy, Terramar unveiled a spectacular prize package. The fortunate recipient, Alexander Rapp of ACDI, was awarded a luxurious three-night getaway for two, complete with flight credits, seamless roundtrip airport transfers, exquisite welcome amenities, daily gourmet breakfast, an exclusive agave tasting session, stylish Revo sunglasses, and an enchanting sunset jazz cruise around the iconic Arch and Land’s End. As Terramar forges ahead, maintaining its revered legacy of innovation and creative excellence, the company is committed to enhancing its brand promise. Terramar is devoted to offering unparalleled service and fostering customer-centric initiatives. 

The award-winning marketing agency Haute announced its merger with Fluid Branding, officially becoming Brand Revolution. The merger extends Brand Revolution’s footprint into EMEA, NAM, LATAM, and APAC regions, with a global team of 200. Haute’s Alisa Walsh Haynes will serve as CEO for Brand Revolution, with leadership comprised of executives from the two former companies. Texas-based Brand Revolution (formerly Haute) is known for serving Fortune 500 clients through its in-house capabilities to ensure streamlined, cost-efficient, and effective campaigns. Brand Revolution’s EMEA Headquarters (Fluid Branding) is one of the top branded merchandise suppliers in markets outside the U.S. with offices in Dublin, Malta, Amsterdam, and Dubai, and are known for delivering high-end programs using cutting-edge tech via in- person and online storefronts. They were the first U.K. promotional products company to gain B Corporation certification, a designation for businesses that have met high social and environmental performance standards, transparency, and accountability. 

Cerbelli Creative, renowned for over four decades of producing some of the world’s most extraordinary live events, recently announced a groundbreaking partnership with SGTG, led by Owner and Luxury Travel Designer Sheri Gottschalk. This collaboration brings together two industry powerhouses, merging the best of luxury travel with bespoke event production. Together, Cerbelli Creative and SGTG will offer clients an unmatched experience that fuses meticulous travel planning with exquisitely curated live events. 

BBC Events, a Global DMC Partner and leading expert in the meetings and events industry, announced its partnership as a Small Business Partner of the New Orleans Saints. This collaboration reflects BBC Events' unwavering commitment to its community, as well as its alignment with the values that the Saints organization represents: integrity, passion, perseverance, leadership, optimism, dedication, and resiliency. BBC Events is proud to align itself with the shared principles that have made the Saints an iconic force in professional sports. As a Small Business Partner of the New Orleans Saints, BBC Events is excited to enhance its visibility through this association with a team that is deeply rooted in the hearts of the local community. This partnership also provides valuable marketing and activation support, empowering the company to continue innovating within the meetings and events industry. Moreover, this partnership allows BBC Events to amplify its commitment to giving back to the communities it serves. 

Products on the Market

Innovate Marketing Group, in collaboration with the EventUp Podcast, announces the launch of EventUp, a transformative book by Founder and CEO Amanda Ma, revealing key lessons, strategies, and insights gathered over 20 years of planning high-impact Corporate Events. Aimed at helping professionals, entrepreneurs, marketers, and event enthusiasts alike take their events to the next level, EventUp is set to become a leading resource in the event planning industry. The launch of EventUp is not just the release of a book; it's a movement to inspire and elevate event planning as a powerful tool for creating lasting human connections and driving meaningful change. With chapters covering everything from industry myths to actionable strategies, this book is designed to be more than just a technical guide—it's a source of inspiration for industry leaders looking to transform their approach to events. 
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