Coachella’s first-ever 360° immersive performance featuring virtual popstar Yameii Online (created by Virtue and Coca-Cola). The activation utilized AR technology to bring the concert to life through attendees’ phones.
REGEN at Coachella
Pico
Inside REGEN, an immersive 360° multi-sensory journey combining tech, art, and music at Coachella 2022. Pico partnered with HP to create the activation.
Love Beauty and Planet
Jordan Capili
MKG partnered with Love Beauty And Planet to create an activation of deluxe “misting tents” at this year’s Coachella. Flowers and turf helped to create a natural feel in line with the brand’s vegan products.
Still Austin Music Lounge
Booth Easy/Geoff Duncan
A chandelier made of microphone décor at Still Austin Music Lounge at Longhorn City Limits. Activation by RED VELVET.
Jimmy John's Activation
Holly Cowart
A pop-up activation for Jimmy John's provided branded social media photo moments. Activation by RED VELVET.
