Keeping Florals and Wedding Themes on the Same Page

How to ensure that floral arrangements align with wedding theme and décor

Ashley Paul, Founder

September 5, 2024

6 Min Read
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As both a florist and wedding planner, I’ve had the privilege of being deeply involved in all of the nitty gritty details that bring a couple's wedding vision to life. One of the most impactful elements in this process is the floral arrangements (and that is not just because I do floral design). Flowers are not just decorative; they set the tone, enhance the aesthetic, and, most importantly, ensure that every detail aligns seamlessly with the wedding theme and décor. To ensure that floral arrangements resonate with the overall wedding design, here’s a comprehensive guide on how to align these vital elements perfectly.

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Florals by C+A Event Planning. Photo courtesy Angela Zion Photography

Understanding the couple’s vision

The first and most crucial step in ensuring that floral arrangements align with the wedding theme and décor is to thoroughly understand the couple’s vision. During our initial consultations, I focus on gathering as much information as possible. This includes discussing their favorite colors, their desired ambiance (whether it’s romantic, rustic, modern, or something entirely unique), and their preferences for specific flowers.

Key questions to ask:

  • Do you have a theme or specific vision for your wedding day?

  • Do you have a color palette in mind?

  • Are there any specific flowers that hold sentimental value or are “must-haves”?

  • How do you want your wedding to feel—elegant, whimsical, cozy, grand?

By understanding these aspects, I can start crafting floral designs that are not only beautiful but also deeply personal to the couple. It’s essential that the floral arrangements reflect their personalities and the unique story they want to tell on their wedding day.

Incorporating the wedding venue

The wedding venue plays a significant role in the design of floral arrangements. Whether it’s an outdoor garden, a historic mansion, or a sleek urban loft, the venue’s architecture, lighting, and existing décor must be considered when designing floral arrangements. The flowers should enhance and complement the venue rather than clash or feel out of place.

For example, in a grand ballroom with high ceilings and ornate chandeliers, tall and dramatic floral arrangements can enhance the space's grandeur. In contrast, a rustic barn might call for more organic, loose arrangements with plenty of greenery to complement the natural surroundings.

Venue-specific considerations:

  • Does the venue have existing décor or colors that need to be considered?

  • What are the key architectural features that could be highlighted with flowers?

Aligning with the color palette

One of the most visible ways to ensure floral arrangements align with the wedding theme is through color. The color palette of the wedding is a guiding star for the floral design. Whether the palette is soft and muted or bold and vibrant, the flowers chosen should harmonize with it.

When working with a specific color palette, I often mix different shades of the primary colors to add depth and interest to the arrangements. This can involve using varying tones of the same color or incorporating accent colors that tie the entire décor together.

Tips for color coordination:

  • Use flowers in the exact shades of the wedding colors for a cohesive look.

  • Introduce greenery or neutral tones to balance bold colors.

  • Consider the seasonality of flowers; some colors might be more readily available depending on the time of year.

Balancing scale and proportion

Floral arrangements must also be in proportion to the overall décor. This involves considering the size of the tables, the height of the ceilings, and the scale of other decorative elements. For example, oversized centerpieces on small tables can overwhelm the space, while small arrangements in a large, open venue might feel underwhelming.

I often advise couples on the importance of balancing different floral elements throughout the venue. This includes everything from the bridal bouquet and boutonnieres to ceremony arches and reception centerpieces. By maintaining a consistent scale and proportion, the floral arrangements will feel integrated into the overall design rather than an afterthought.

Balancing act:

  • Consider the size of tables, ceilings, and other elements when designing arrangements.

  • Ensure that the bridal bouquet, boutonnieres, and other personal flowers are in proportion to the attire.

  • Use taller arrangements in areas with high ceilings and smaller ones where intimacy is desired.

Incorporating texture and variety

Texture plays a crucial role in adding visual interest to floral arrangements. By mixing different types of flowers, foliage, and even non-floral elements (like feathers or berries), the arrangements become more dynamic and engaging. The texture should complement the wedding theme—soft and flowing for a romantic wedding, structured and sleek for a modern celebration.

Variety in flowers can also add depth to the design. While it’s essential to stick to the theme, incorporating a range of flowers within the color palette can prevent the arrangements from feeling monotonous. This variety can also help tie together different elements of the wedding décor.

Textural tips:

  • Combine soft blooms like peonies or roses with more structured flowers like ranunculus or dahlias.

  • Incorporate different types of greenery to add depth and contrast.

  • Use non-floral elements like candles to enhance the texture of arrangements.

Working closely with other vendors

A successful wedding design is a team effort, and close collaboration with other vendors is vital. I make it a point to work closely with the wedding planner, event designer, and even the caterer and lighting specialist. By ensuring that everyone is on the same page, the floral arrangements will complement the overall design rather than stand out as disjointed elements.

For instance, if the caterer is planning a lavish dessert table, I might create small floral accents that tie into the overall décor. Similarly, working with the lighting team ensures that the flowers are showcased in the best possible light, literally and figuratively.

Collaboration tips:

  • Schedule meetings with key vendors to discuss the overall design vision.

  • Share color swatches, mood boards, and inspiration photos to ensure alignment.

Final touches and execution

As the wedding day approaches, it’s time to execute the plan with absolute attention to detail. This includes sourcing the freshest flowers, carefully crafting each arrangement, and ensuring that the setup on the wedding day is flawless. Attention to detail is key—whether it’s ensuring that every boutonniere is perfectly pinned or that the ceremony arch is lush and full.

On the day of the wedding, I oversee the setup and make any last-minute adjustments. This hands-on approach ensures that the floral arrangements are not only beautiful but also perfectly aligned with the wedding theme and décor.

Execution essentials:

  • Double-check that all floral elements align with the wedding theme and décor.

  • Be prepared to make on-the-spot adjustments as needed.

  • Ensure that the flowers are fresh and vibrant on the day of the wedding.

Floral arrangements are a powerful tool in creating a cohesive and memorable wedding design. By understanding the couple’s vision, working closely with the venue and other vendors, and paying attention to color, texture, and scale, you can ensure that every floral element aligns perfectly with the wedding theme and décor. The result is a beautiful celebration that reflects the couple's unique style and love story.

About the Author

Ashley Paul

Founder, Ashley Paul Co.

With over 15 years immersed in the wedding world, Ashley excels not only as the head of C + A Event Planning but also as the driving force behind Ashley Paul Co, dedicated to empowering fellow wedding creatives. More than just a planner or floral designer, she is a seasoned expert in the wedding industry, fueled by her innate Type A traits. Juggling tasks with ease, whether it’s managing her own business with little ones in tow or meticulously organizing every aspect with a slight obsession for labels and color coding, Ashley’s dedication knows no bounds. In addition to her multifaceted roles as a planner, designer, wife, and mother of 3 wild boys, she proudly spearheads Ashley Paul Co, leading the charge in providing virtual assistance and digital marketing solutions for the wedding industry.

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