Event pros discuss the issue of "Brand Dubai: How Are Live Events Shaping the Future of the City?" From left: Tom Otton of Create Media Group; James English of Whitmill; Darshan Shetty of the Government of Dubai Department of Development; Dan Bolton of Dan Bolton Events; and Usama Nouri, Dubai World Trade Center.

Nick Sharma, regional manager for the Middle East, Africa and India at Cvent, looks at the future of events.

Lee Ali of Expos Stars Interactive shares tips on ways to ensure attendees interact with your exhibition stand.

Rob Barber of Atomic Design shares 21 tips for ensuring engaging events, including keep your audience guessing, work with top talent, keep improving your work, and leverage technology.

Experts offer ways to find talent despite challenges including expensive visas in "The Gig Economy and Legal Framework for Freelancers." From left: Reim El Houni of Ti22 Films and Dubai ON demand; freelancer Karin Bracher; Nadim Jamal, EventLab; and Mark Hill, The Rights Lawyers.

Charbel Chamo of Ungerboeck gives tips on managing the client experience in "The Customer Experience: Every Touchpoint Counts."

Rebecca Wilson of Espinternational shares advice on finding and keeping great employees.

An expert panel looks at ways to keep events free from accidents. From left: Paul Barton, Fruition Events; Lamis Al-Kailisi, LM Health and Safety; Kamal Nassar, Dutac; Adrian Peet, Fruition Events; Al Woods, Delta Sound; and Bruno Marx, Eventknowhow.

Felix Erdmann of Neumann and Muller gives advice on delivering high-end audio, video and lighting integration.