You may not be in the business of sports events, but there's still plenty to learn from “The Sports Event Management and Marketing Playbook” by Frank Supovitz, a 20-year event veteran who has produced events for the National Hockey League and is now with the National Football League. The book covers areas such as how to identify costs, handle contracts and requests for proposals, and deal with risk assessment and management issues that are crucial to most events. Sports events pay your bills? Then in-depth information about sponsorship, ticket sales, recruiting volunteers and getting media coverage for events will help improve your game. For more information, call publisher John Wiley & Sons at 877/762-2974 or visit www.wiley.com.
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